Do you have an active marketing strategy for your practice? |
58 total votes |
|
64% |
a. Yes |
|
36% |
b. No |
|
|
What marketing approach has worked best for you? |
47 total votes |
|
85% |
a. Patient referrals |
|
0% |
b. Customized direct mail by outside agencies |
|
0% |
c. ValPak |
|
4% |
d. Internet |
|
0% |
e. Social Media |
|
11% |
f. I really don't know which one works best |
|
|
Who manages your practice marketing? |
47 total votes |
|
43% |
a. The doctor |
|
11% |
b. Chairside assistant |
|
40% |
c. Treatment Coordinator |
|
6% |
d. Hired marketing consultant |
|
|
How do you track your marketing effectiveness? |
47 total votes |
|
68% |
a. Patient questions on initial office visit |
|
15% |
b. Comparing new patient exams to previous numbers |
|
6% |
c. Marketing consultant reports |
|
11% |
d. We don't really track this |
|
|
How has the economy affected your marketing efforts? |
47 total votes |
|
19% |
a. We have not changed due to the economy |
|
45% |
b. We have increased our efforts in marketing |
|
9% |
c. We have changed our approach to marketing |
|
28% |
d. We are looking for new ways to market |
|
|
How much of your overhead expense do you spend on marketing? |
47 total votes |
|
21% |
a. One percent |
|
36% |
b. Three percent |
|
15% |
c. Five percent |
|
15% |
d. More than five percent |
|
13% |
e. I don't know |
|
|
What plan do you have for 2011 marketing? |
47 total votes |
|
26% |
a. Keep it the same as 2010 |
|
36% |
b. Increase our marketing efforts |
|
30% |
c. Look for new ways to market |
|
0% |
d. Hire a marketing consultant |
|
9% |
e. Use more Internet/Social media marketing |
|
|