The Illuminate Orthodontic Podcast
The Illuminate Orthodontic Podcast
A podcast to shine a light on the innovators and inventors within the orthodontic profession with host Dr. Chris Cetta. The podcast is available on Apple Podcasts, Spotify, Google Podcasts, SoundCloud & Stitcher.
Dr. Chris Cetta

Ep. 24: Dr. Bill Layman

Ep. 24: Dr. Bill Layman

2/21/2023 8:30:10 AM   |   Comments: 0   |   Views: 250

Dr. Bill Layman is an orthodontist in Clearwater, FL who applies his MBA knowledge to help orthodontists understand important business decisions for their practices.


On this episode, you’ll learn about:

*How Bill attended The Citadel and served in the Army’s 82nd Airborne prior to attending dental school

*How he went on to earn his MBA degree from UPenn’s Wharton School of Business

*Bill’s make-buy analysis for in-house aligner fabrication

*His keep-sell decision for those considering selling their practices to a DSO or OSO

*How Bill incorporated Dental Monitoring into his practice at Straighten Up Orthodontics


Recorded December 11, 2022 at Coastal Creative Studios in St. Petersburg, FL.

Listen to the full podcast here!


Generous support for this podcast comes from KLOwen Stride Custom Braces & Revere Partners.

Illuminate Ortho Podcast Trailer


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