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1119 Premier Orthodontics with Dr. Dustin Coles and Dr. Tyler Coles : Dentistry Uncensored with Howard Farran
About Dr. Dustin ColesDr. Dustin Coles is the founder of Premier Orthodontics, the largest and fastest growing private-practice orthodontic specialty office in Arizona. He is passionate about excellent orthodontic treatment and was voted as the Top Invisalign Orthodontist in North America at the...  Read More
Let’s Talk Turkey About Your Practice!
Do you have a mature practice but find that all your former referral sources are dying off, literally and figuratively? You have the latest equipment like a CBCT X-ray, iTero display, and you offer Invisalign but people still aren’t beating down your door for consultations. Other than that, things...  Read More
To build trust in your practice, start with the basics... #marketing #Google #Facebook #practice
Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories.In a recent study,  to read that post.You can also take these steps:    Do a search for your business online and...  Read More
The Customer Journey: Leading Patients to Your Practice
In order to be effective in marketing to potential patients, you need to think like they do.Simply defined, the customer journey is the sequence of decision-making and research steps someone will go through before buying a product or service. Along the way the customer has a series of touchpoints...  Read More
Ignore Online Reviews at Your Own Peril!
Take our advice, you ignore online reviews about your practice at your own peril.First, the bad news. According to , a negative review will drive away about 22% of your customers. These are people who go to an online review, read something bad about your business (deserved or not), and then never...  Read More
Millennials Are Not Simply Going To Your Website!
Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website.Capturing the attention of Millennials is all the buzz nowadays. This is a demographic that...  Read More
Are You Ready to Capture Your Next Patient in a Micro-moment?
Mobile has changed the rules in online marketing.In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go to their smartphones to search for local orthodontists. A list pops up and the results show local...  Read More
Beware The Dark Side of Content Marketing on Facebook
Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice.Good content gets noticed. If it’s informative and relevant, then you’re sure to get clicks that convert into patients. Unfortunately, the opposite is also true as evidenced...  Read More
Get Your Patients to Post For You
Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So, while there’s no guarantee your followers will repost all your great content, there are ways to increase your chances....  Read More
What Happens if You Don’t Get Good Reviews on Google?
Nothing happens. And that’s bad.Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a...  Read More
Get Your Staff on Board With Social
We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But, behind the scenes of every great Facebook business account, is a dedicated staff who cares. The truth is that no one can do it...  Read More
The Three Be's to Build Trust in Your Practice
How do you gain the trust of potential new clients? Be authentic, believable and present online!Marketing expert Seth Godin wrote on his blog that.The most important thing you can get from an online strategy is trust. How do we build trust online without the benefit of face-to-face contact or...  Read More
Marketing Strategies for a Successful Orthodontic Practice
The right mix can create a marketing masterpiece for your orthodontic practice.We speak with orthodontists all the time who bemoan the loss of their tried and true referral sources and feel like they are facing the abyss when thinking that the only way to survive is by slashing fees. This is simply...  Read More
5 Ways Orthodontists Increase Patient Conversion With Social Media
We all know that social media is integral to practice marketing but part of the trick is getting patients to engage with our posts. If you want to make your Facebook page more exciting (and help convert more patients) then we suggest trying a few of these strategies:Give a little of...  Read More
1067 Dental Marketing with Dr. Jessica Emery : Dentistry Uncensored with Howard Farran
Dr. Jessica Emery is:  A wife, a mother, a daughter, a sister, an aunt, a Chicago cosmetic dentist, an entrepreneur, a creative, a visionary, a philanthropist, a smile stylist, a girl boss, a LOVER OF LIFE!!  Dr. Emery grew up just outside of Boston, in Worcester, Massachusetts.  She followed in...  Read More
Categories: marketing
1062 Social Video Marketing with Eric Sperling of The Social Television Network : Dentistry Uncensored with Howard Farran
Eric Sperling is the managing director of The Social Television Network which is a video marketing and advertising company based in Phoenix, Arizona. He started the company back in 2011 after leaving a successful career as a local television anchor and producer. As a sports anchor, he noticed how...  Read More
Categories: marketing
1058 Disruptive Advertising with Jacob Baadsgaard : Dentistry Uncensored with Howard Farran
Jacob Baadsgaard the Founder and CEO of Disruptive Advertising, an INC 500 tech enabled agency that has grown from his independent consulting days to an organization of 85 people servicing over 500 businesses. Jacob has developed a technology and team that specialize in helping companies grow...  Read More
Categories: marketing
Social Media: Your Orthodontic Office’s Digital Welcome Mat
If you don’t think you need a social media page for your orthodontic practice, think again!Many young parents  before they go anywhere else. They will not search on Google or ever visit your website. They go right to their favorite social media page and start looking to see if you show up doing as...  Read More
1053 Differentiate Your Practice with Tyson Downs of Titan Web Agency : Dentistry Uncensored with Howard Farran
Tyson Downs, the owner of Titan Web Agency, has years of experience working with dentists helping them meet their revenues goals. Prior to starting Titan Web Agency, he freelanced in SEO and Web Design while working in the corporate world. Tyson is a graduate of Brigham Young University, the father...  Read More
Categories: marketing, business
1047 Social Media Marketing for Dentists with Shannon Gilpin of Nonnahs Marketing : Dentistry Uncensored with Howard Farran
Marketing, a social media marketing agency located in Phoenix, AZ. She started the company in 2013 as a freshman in college with her father, Moses Sanchez. Shannon specializes in portrait and branding photography, working with photographers such as Annie Leibovitz. Since then they have grown the...  Read More
Categories: marketing
Increase Patient Conversion With These Facts About Online Reviews
New data suggests that reviews are getting shorter, positive and social.A 2018 study published by ReviewTrackers found that online reviews are changing - for the better. Literally, reviews are getting more positive. They also found that people are using fewer characters to get their point across...  Read More
1043 Effective Dental Marketing with Ken Newhouse, DC : Dentistry Uncensored with Howard Farran
Ken Newhouse, Founder of the online community  (and host) of the Get Clients Now Podcast. Ken created these platforms to pioneering marketing, persuasive communication and sales strategies for high-growth professionals and business owners. Ken is also the creator of Sales ControlTM ... a system...  Read More
Categories: marketing
1008 The Four Horsemen of Dentistry with Colin Receveur, Founder & CEO of SmartBox : Dentistry Uncensored with Howard Farran
To know SmartBox, you have to know founder and CEO Colin Receveur, the dynamo that powers this marketing machine. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood.Colin’s experience helping dentists predates search engine optimization (SEO), Google, websites...  Read More
Categories: new patients, marketing
957 Reputation Management with Matt Prados, Founder of Review Wave : Dentistry Uncensored with Howard Farran
Matt Prados is the founder of Review Wave, an online reputation management software that integrates with Dentrix, Eaglesoft, Open Dental, Planet DDS, PracticeWorks, Curve Dental, and more to fully automate all aspects of online reputation for dentists.VIDEO - DUwHF #957 - Matt PradosAUDIO - DUwHF...  Read More
950 Patient Booking Guarantee with Ali Jhaver, CEO of Adit : Dentistry Uncensored with Howard Farran
Adit is an up and coming Digital Marketing company in Houston that has a program called the Patient Booking Guarantee. With this program, they guarantee booking you a certain number of new patients every month, and if they don’t get that amount, their services are free. Ali Jhaver, the founder of...  Read More
Categories: marketing
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