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The Customer Journey: Leading Patients to Your Practice
In order to be effective in marketing to potential patients, you need to think like they do.Simply defined, the customer journey is the sequence of decision-making and research steps someone will go through before buying a product or service. Along the way the customer has a series of touchpoints...  Read More
1008 The Four Horsemen of Dentistry with Colin Receveur, Founder & CEO of SmartBox : Dentistry Uncensored with Howard Farran
To know SmartBox, you have to know founder and CEO Colin Receveur, the dynamo that powers this marketing machine. Even though SmartBox was incorporated in 2001, it began inside Colin during his childhood.Colin’s experience helping dentists predates search engine optimization (SEO), Google, websites...  Read More
Categories: new patients, marketing

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