The Customer Journey: Leading Patients to Your Practice
In order to be effective in marketing to potential patients, you need to think like they do.Simply defined, the customer journey is the sequence of decision-making and research steps someone will go through before buying a product or service. Along the way the customer has a series of touchpoints...  Read More
Ignore Online Reviews at Your Own Peril!
Take our advice, you ignore online reviews about your practice at your own peril.First, the bad news. According to , a negative review will drive away about 22% of your customers. These are people who go to an online review, read something bad about your business (deserved or not), and then never...  Read More
Millennials Are Not Simply Going To Your Website!
Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website.Capturing the attention of Millennials is all the buzz nowadays. This is a demographic that...  Read More
Are You Ready to Capture Your Next Patient in a Micro-moment?
Mobile has changed the rules in online marketing.In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go to their smartphones to search for local orthodontists. A list pops up and the results show local...  Read More
What Happens if You Don’t Get Good Reviews on Google?
Nothing happens. And that’s bad.Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a...  Read More
Get Your Staff on Board With Social
We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But, behind the scenes of every great Facebook business account, is a dedicated staff who cares. The truth is that no one can do it...  Read More
The Three Be's to Build Trust in Your Practice
How do you gain the trust of potential new clients? Be authentic, believable and present online!Marketing expert Seth Godin wrote on his blog that.The most important thing you can get from an online strategy is trust. How do we build trust online without the benefit of face-to-face contact or...  Read More
Boost Your Facebook Posts for Maximum Performance
If you run a Facebook Business page then you have come across the boosted page post many times but you might not even know it or understand what it means. As a page administrator, Facebook will ask you every time you create a post if you’d like to boost it to reach more people. It appears as a...  Read More
How To Use Hashtags
If you’re confused about the use of the hashtag then sit back for our quick primer.Hashtags can be fun but the original purpose was very practical. The hashtag symbol–originally known to anyone who is not a .A random comment on social media has a better chance of being found online if accompanied...  Read More
Online Reviews: Five Things You Need to Know For Your Ortho Practice
Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious...  Read More
Social Media: Your Orthodontic Office’s Digital Welcome Mat
If you don’t think you need a social media page for your orthodontic practice, think again!Many young parents  before they go anywhere else. They will not search on Google or ever visit your website. They go right to their favorite social media page and start looking to see if you show up doing as...  Read More

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