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You Should Know: G&H Orthodontics by Benjamin Lund, Editor, Orthotown Magazine

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You Should Know:
G&H Orthodontics
by Benjamin Lund,
Editor, Orthotown Magazine

G&H Wire Company and Orthodontic Design & Production, Inc., Announce New Partnership.

The recent merger of G&H Wire Company with Orthodontic Design & Production, Inc., (ODP) has resulted in one new entity – now called G&H Orthodontics – that is now able to offer what G&H President and CEO Russ Trenary says is perhaps the most comprehensive line of American-manufactured orthodontic products available in the industry. Orthotown Magazine sat down with Trenary to learn more about the merger, and how it will impact independent distributors and orthodontists alike.

Why did you choose ODP as your new partner?
Trenary: First off, ODP's brand is globally synonymous with quality, reliability and trust. The breadth of ODP's product line and the expertise of its management and staff are all aimed at providing excellence in an area of orthodontics where G&H did not previously possess manufacturing capabilities. Combined, the two companies create a fully integrated, comprehensive orthodontic manufacturing entity to the benefit of orthodontists and independent distributors around the world. The combined company's global distribution network now encompasses more than 80 countries, ensuring that our entire product line is readily available to orthodontic practices across the globe.

What makes your merger with ODP unique in the orthodontic industry?
Trenary: Our business is designed to service the independent orthodontic distributor and practitioners alike. Many other mergers service only the customers of the acquiring entity, which does not typically include the independent orthodontic distributor. By merging with ODP, we have expanded our product offering to include American-made orthodontic bands, brackets and buccal tubes, in addition to the top quality wires and elastomerics for which G&H is widely recognized. Additionally, when you take into consideration our popular Ortho Club wholesale program, we believe we are a truly unique full-line orthodontic manufacturing entity that is difficult to duplicate.

Can you explain what Ortho Club is, and how it impacts your customers?
Trenary: Ortho Club offers an extensive line of brand-name clinical supplies at wholesale prices. To the orthodontist, it translates to daily products such as gloves, cold sterilizing solutions, impression trays and literally thousands of other such items. The unique buying opportunity provided through Ortho Club allows our customers to reduce operating and inventory costs on more than 6,000 brand-name clinical, hygienic, lab and patient supplies that orthodontists need to run their clinical businesses. We pride ourselves on offering the entire gamut of orthodontic supplies necessary for a successful practice, and based on overwhelmingly positive customer reactions, we are excited about this aspect of our business moving forward.

What effect will the combined companies have on independent distributors and individual orthodontic practices?
Trenary: Independent distributors can expect best-in-class service, high quality, American-made orthodontic appliances and an all-encompassing product line that includes everything a distributor would need to service an orthodontist's account. Individual orthodontists, who benefit from easy and direct access to our product line, now have the attractive alternative of working with independent distributors that can provide the entire line of products required to achieve maximum patient results and, in return, thriving, more profitable practices.

What is your goal with the newly formed company, and how do you see it impacting the orthodontic profession moving forward?
Trenary: Our goal is to be recognized worldwide as the company that delivers the highest quality, most reliable supply, with the greatest breadth in products that are required for any orthodontic practice. This gives the independent distributor and orthodontist a convenient one-stop shop where all core products are manufactured in the United States, by a single company. Feedback from orthodontists worldwide is that they know and trust the quality and reliability of American-made orthodontic products. In this industry, America has always stood for quality. Moving forward, we are committed to remaining a company that is synonymous with reliability, trust and quality. We will achieve this through the hard work and dedication of our team, with a focus on advancing the science of orthodontic treatment to the benefit of orthodontists, distributors and patients around the world. We look forward to continuing our long-standing tradition of creating mutually beneficial partnerships with independent orthodontic distributors, and the individual orthodontists who depend on our products to keep their practices thriving.

For more information, visit www.ghwire.com, www.odpinc.com and www.orthoclub.com.
Orthotown Magazine
October 2025
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