Message Boards
Today's Active Topics Today's Active Cases Browse Forum Categories My Recent Activity My Messages Private Groups My Marked Threads My Subscriptions
Today's Active Images Today's Active Polls Most Active Topics Global Townie Map Advanced Message Board Search Message Board Terms of Use

Does Your Message Resonate with Adult Patients?

Start Discussion


Adults are excited about the outcome of a beautiful smile
When asked to finish the statement, "After having braces…" survey respondents' top two responses were: "I think I will smile a lot more," and, "I will feel more confident in my appearance." Increased confidence will always be top-of-mind for adults when searching for braces, but surprisingly, the survey found that adults' first priority is to get a straighter, more aesthetic smile. When asked if they agreed with the statement, "It is important for me to have straight teeth," 87 percent of adults surveyed happily responded that it was. During your initial consultations with adult patients, be sure to set clear treatment timelines to help build up excitement for that final outcome.

For adults, peers with braces look confident
When adults were asked to choose descriptors for their peers with braces, the top three terms used were "normal," "confident" and "like an individual." In fact, 65 percent of survey respondents did not think having braces has or would have a negative effect on their personal or professional life. Adults are likely to be secure in their decision. So make sure your attitude and messaging reflects and supports their decision.

Adults treat themselves to braces
Consider this: 59 percent of survey respondents said that when they were younger, their parents either could not afford braces or did not think they were important. So when these patients come back to the orthodontist as adults, it's an exciting time for them. Adults are taking the initiative to make a purchase that their parents did not or could not provide them when they were younger. These patients are motivated and empowered to make an investment in themselves.

Ceramic and lingual braces are appealing options
When you consider that 63 percent of adults agreed that it matters what their braces look like and how noticeable they are, it reinforces the belief that adults have an overwhelming interest in learning about aesthetic options. In fact, the survey found that 88 percent of adults were interested in ceramic braces, and that 89 percent of adults would be interested in lingual braces. Today, aesthetic solutions are more prevalent than ever before, giving patients appealing options to choose from, such as discreet or hidden solutions. So when it comes to examining options that will allow treatment to be more discreet, this group is receptive to messages surrounding aesthetic treatment options.

With this data in mind, it can be helpful to re-examine your practice's approach to adult patients. Make sure your messaging is speaking to them in their role as their own advocate and decision-maker. It's important to remember that adult patients are more likely to have the final result and discretion in mind.

Adult orthodontic patients should be congratulated for making an investment in their smile, and with your help they can maximize that investment. This audience is primed for more aesthetic options like ceramic braces and lingual braces, which can help reinforce their attitudes about the importance of having straight teeth, while at the same time keeping their treatment low-profile and practical.


Orthotown Magazine
October 2025
Orthotown Magazine October 2025 Read Current Issue Read Archived Issues
Sponsors
Townie® Poll
When did you last increase your fees?
  
Site Menu
Message Boards Magazine Continuing Education Podcasts Blogs Classifieds News Events Townie® Poll Ebooks Townie Choice Awards
Company Info
Contact Us Advertise With Us Howard Farran DDS, MBA Policies and Agreements
Site Help
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2025 Orthotown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450