Product Profile: Gaidge

Orthotown Magazine

Leverage big data to win in business

Performance tracking is no longer “nice to have”—it’s now a must for managing business
It’s one thing to rely on simply financials or a few sources of information such as starts and conversion rate, but thriving practices know they’re at risk if they aren’t capturing the whole picture. Fortunately, recent innovations in technology services offering cloud-based analysis have changed the game for the better. This has resulted in significant costs savings for small businesses, making it attainable to gain critical business insights and weave an end-to-end picture of their practice’s health. Orthodontists don’t need a team or a dedicated individual to manage large volumes of data; they simply need to leverage the right tools.

Why measurement matters to an orthodontic business owner
Business management icon Peter Drucker said it best: “What gets measured gets improved.” In other words, one can run on gut, hopes and instincts, or one can run on facts and data points to actually know what’s working well and what is not. One must first understand what should be measured in a business, then figure out systems to gather information (data points). From there, it’s possible to begin to track and follow the trends affecting business performance and profitability.

Power your practice with tools that increase business performance
Gaidge answers the complicated question of what to measure and how to make it easy for business leaders to visualize and comprehend trends, guiding them on where to focus efforts. Gaidge is a cloud-based business analytics software custom-built for orthodontic practices. The program offers its users comprehensive analysis and seamless, automated access to their practice’s KPIs. With more than 80 available metrics and 35 visual reports, it’s an essential management tool that provides business intelligence dashboards, functional performance detail, benchmarking and practice performance comparisons.

Just released: An improved platform, Gaidge 2.0
The Gaidge platform’s powerful features are automated with nightly uploads to give orthodontists unprecedented visibility into their practice’s performance, essential business metrics and their most important goals. The latest release of the software has been enhanced with a modern design; an executive dashboard; a simplified, more intuitive navigation; and better goal management. The new platform also allows for easier development and facilitates quicker release of future modules and add-ons.

For more information, visit, email or call 800-287-3396.



Townie® Poll
Do you offer in-house financing?

Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
©2022 Orthotown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450