Orthotown Magazine - March 2012

Articles
by Benjamin Lund, Editor, Orthotown Magazine
Meeting Today's Demands with Tomorrow's Technology
by Jay M. Geier
Jay M. Geier explores why it is your responsibility to create a vision for your practice because it is one of the most important strategies for your practice’s growth.
by Jeffrey Behan
There is no question that referred patients are easier to sell on treatment. In this article, Jeffrey Behan shares some keys to success in converting the non-referred consumers (shoppers) into patients.
by Dr. Donald E. Machen
Dr. Donald E. Machen provides an overview of the considerations and the processes, which are generally followed in collecting the necessary data and developing an appropriate strategy for asset protection.
by Dr. John M. Pobanz
Dr. John M. Pobanz presents a case utilizing one mid-palatal TOMAS mini-screw used for en masse intrusion of the maxillary posterior dentition to accomplish anterior open bite correction.
by Craig E. Scholz, PhD
Craig E. Scholz, PhD, discusses the recent advances in desktop and intra-oral scanners, which have given orthodontists additional data to use toward the creation of the virtual patient.
by Edwina Wood
Treatment coordinator Edwina Wood touches on the subject of relating to patients by building trust and communicating in a positive way to educate them about orthodontics.
by Dr. Clark D. Colville
Dr. Clark D. Colville introduces SorrisoOrtho, the first app created for the iPhone and iPad with the sole objective to enhance the orthodontic experience.
In This Issue
Wm. Randol Womack, DDS, Board Certified Orthodontist Editorial Director, Orthotown Magazine
Adopting New Technology
by Alan A. Curtis, DDS, MS, Online Editorial Director, Orthotown.com
Introducing Our New Online Editorial Director
Social Media Marketing
by Lindsay Resmer
Resolution for the New Year
Message Boards
There are a lot of aspects to think about when designing an office. The first decision: whether to hire an architect.
There are many topical anesthetics to choose from. Which is the best one for the job?
First time for this procedure and this dentist could use your input.
Townie Clinicals
Two doctors. Two opinions. One chance to get it right. What should they do?

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