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Orthotown Magazine - July/August 2021

Articles
Office Visit: Dr. Jeffrey Heinz Not many would think to start a business in the middle of a pandemic—especially an orthodontic practice—but Dr. Jeffrey Heinz was all about the challenge. This Rockford, Michigan, Townie is also the only orthodontist in the U.S. who uses a wheelchair for mobility. In our Q&A, Heinz talks about the adversities of finishing dental school after a terrible accident, how he became a clear aligner specialist, and why opening an office at the hardest time possible has paid off big.
by Kyle Patton, associate editor
Not many would think to start a business in the middle of a pandemic—especially an orthodontic practice—but Dr. Jeffrey Heinz was all about the challenge. This Rockford, Michigan, Townie is also the only orthodontist in the U.S. who uses a wheelchair for mobility. In our Q&A, Heinz talks about the adversities of finishing dental school after a terrible accident, how he became a clear aligner specialist, and why opening an office at the hardest time possible has paid off big.
Retainer Replacement Dr. Jennifer Bonamici recaps the most common types of retainer replacement plans used by orthodontic practices, including their benefits and drawbacks.
by Dr. Jennifer Bonamici
Dr. Jennifer Bonamici recaps the most common types of retainer replacement plans used by orthodontic practices, including their benefits and drawbacks.
Google My Business Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when marketing your practice online.
by Mary Kay Miller
Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when marketing your practice online.
Policing the Insurance Policies As practice management consultant Tina Byrne explains, being an in-network provider and participating with an insurance plan is not necessarily a “discount death sentence”—to the contrary, a strategic approach to contracting, coding and claim submission could yield tremendous growth in a practice.
by Tina Byrne
As practice management consultant Tina Byrne explains, being an in-network provider and participating with an insurance plan is not necessarily a “discount death sentence”—to the contrary, a strategic approach to contracting, coding and claim submission could yield tremendous growth in a practice.
Townie Choice Awards Product Showcase Preview It’s time to cast your vote for the most dependable, user-friendly, can’t-live-without products and services offered in the orthodontic industry. Our special section highlights some of the products you’ll see on the ballot and should help make your decision easier.
It’s time to cast your vote for the most dependable, user-friendly, can’t-live-without products and services offered in the orthodontic industry. Our special section highlights some of the products you’ll see on the ballot and should help make your decision easier.
Columns
A Voice in the Arena: The Wanting Self Orthotown editorial director Dr. Chad Foster delves into the “wanting self,” a concept that’s discussed in his favorite book, and shares how it relates to orthodontists.
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster delves into the “wanting self,” a concept that’s discussed in his favorite book, and shares how it relates to orthodontists.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Poll: Practice Management With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Practice Management.
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Practice Management.
Message Boards
Matching and/or Undercutting Prices A classic topic with a fresh update that shows how orthodontists are approaching the problem of competitive prices.
A classic topic with a fresh update that shows how orthodontists are approaching the problem of competitive prices.
Extraction Plan Thoughts Townies discuss different routes for an extraction case involving a patient who wants her teeth retracted.
Townies discuss different routes for an extraction case involving a patient who wants her teeth retracted.

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