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Former Invisalign Execs Launch Direct-to-Consumer Clear Aligner Brand

Posted: June 19, 2019
Edited by Orthotown staff

IRVINE, Calif.—Three former Invisalign executives launched a new direct-to-consumer clear aligner brand, OrthoFX, designed to focus on the consumer's end-to-end experience, offering face-to-face doctor care and clear-cut pricing.

"We created OrthoFX to provide patients with more than just a product, but a high-end experience," said Ren Menon, co-founder of OrthoFX. "We are offering a high-quality, face-to-face care brand where each patient receives treatment every step of the way through doctor visits, consultations and complete smile satisfaction guaranteed."

OrthoFX starts with patients submitting “smile selfies” through the OrthoFX website or by text. Patients will receive an advanced 3D simulation of their future site and a suggested treatment plan. They then receive face-to-face care from an exclusive network of handpicked doctors. At this appointment, the patient and doctor review the treatment plan and make any adjustments. The company states that all doctor visits are planned and scheduled upfront for the entire treatment. The patient’s first set of aligners are shipped directly to their door within 48 hours of the initial 3D scan.

OrthoFX aligners are made with FXTetra, the company’s proprietary polymer blend, which they say will “deliver results 50% faster than most other treatments.” FXTetra is reportedly resistant to many teeth-staining foods like coffee and tea. At the end of treatment, OrthoFX provides patients with needed retainers and offers retreatments for any patients whose teeth shift or who desire a different result up to three years from the beginning of their treatment.

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