Ormco Announces Focus of Forum 2020

Posted: December 10, 2019
Edited by Orthotown staff

BREA, Calif.—Ormco recently announced its focus at Forum 2020 will be to help orthodontists and their teams learn strategies and techniques that will raise patient awareness, enhance the patient experience and build cultures of excellence. More than 25 industry-leading orthodontists and practice marketing experts will provide practical advice at the event, which will be held Feb. 12–15, in Palm Desert, Calif., at the JW Marriott Desert Springs Resort & Spa.

A partial list of the 25 distinguished orthodontists and leading industry experts to speak include: Drs. Michael Bicknell (Illinois), Todd Bovenizer (North Carolina), Grant Collins (Minnesota), Mike DePascale (Connecticut), Bill Dischinger (Oregon), Stuart Frost (Arizona), Diego Peydro Herrero (Spain), Caitlin MacNeilly (Connecticut), Ivan Malagon (Spain), Mike Mayhew (North Carolina), Danielle Offerman (Michigan), Sonia Palleck (Canada), Jamie Reynolds (Michigan).  

"Defining your internal culture and brand is so important because they merge in our industry. Your staff is what drives your culture and delivers the patient experience and that is what patients buy,” said Bovenizer. “Over the past few years, we have really honed our brand and culture, looking at all aspects of our patient experience, providing our team with purpose, creating processes and structure, and defining values, goals and an overall vision. I am excited to share some of our brand, patient experience and culture pearls with everyone at the Forum."

Collins, who will speak on marketing and engagement through social media added, “Social media has been a game-changer for my practice. Using platforms such as Instagram, TikTok, Facebook, Spotify and YouTube, I’ve been able to authentically engage patients and the community. I’m excited to help my peers do the same by sharing my tips about how to crush it in the social media game.”

Highlighted topics focused on helping orthodontists elevate their practice include elevating patient demand, patient experiences and office teamwork and culture. For those interested in learning the clinical fundamentals of using the Damon passive self-ligating system, Dr. Michael Bicknell will lead a Damon Essentials pre-Forum full-day seminar on Feb. 12. This seminar will include case setup, treatment sequencing and finishing with a focus on aesthetics.

For more information and to register, visit forum.ormco.com.

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