uLab hires New Senior VP of Sales, North America

Posted: September 21, 2022
Edited by Orthotown staff

MEMPHIS, Tenn.— uLab Systems, the creator of the uSmile clear aligner system and the uDesign treatment planning software, has announced that Jeffrey Lord has joined the company as senior vice president of sales for North America. Lord will be responsible for bringing strategic sales insights to drive the commercial growth of the company in the region.

Lord brings over 29 years of leadership experience and success in the dental industry, 14 of which were spent in the specialty dental market. Prior to joining uLab, he spent 11 years with Geistlich Biomaterials as their Vice President of Sales for North America, launching their direct business unit, building their team, and growing their market share in hard and soft tissue regeneration. Prior to Geistlich, he held senior leadership roles with OnPharma, Novalar Pharmaceuticals and Straumann USA. Mr. Lord has a track record of building national and regional sales teams in the dental industry with companies such as Dentsply and BIORA.

For more information, visit ulabsystems.com.

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