ToothFairy Rebrands to Become Cloud 9 Ignite

Posted: December 9, 2022
Edited by Orthotown staff

ROSWELL, Ga.—Cloud 9 Software, provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental/orthodontic service organizations, announced the rebranding of their recent acquisition, ToothFairy, LP. The Customer Experience Management (CXM) solution is now known by the brand name Cloud 9 Ignite. Coupled with the announcement of the new name, Cloud 9 unveiled a new logo aligned with the other add-on service logos under the Cloud 9 umbrella, featuring the name of the solution alongside a two-toned flame.

The new name not only reflects that the product is now part of the Cloud 9 Software suite of service offerings. Cloud 9 Sr. Manager of Marketing and Demand Generation, Blu Nordgren, explained that “the word ‘Ignite’ was a very intentionally selected verb as the word wholly encompasses all of the things which the product can do for a practice. With Cloud 9 Ignite, practices can ignite their sales velocity, ignite their brand's competitive advantage, ignite their team's passion, and so much more.”

At its core, Cloud 9 Ignite is a tool for accelerating practice growth. The solution does this by providing users with a unique combination of consumer insights, scripting, guided workflows, alerts, and reporting which can be used by orthodontic and pediatric dentistry teams to deliver more impactful, timely interactions to prospective patients.

Cloud 9 customers can expect to see the ToothFairy user interface update in the upcoming 9.12 software update. As with all other Cloud 9 releases, the updates will be made automatically and no action is required on the part of the user. Questions regarding Cloud 9 Ignite should be directed to

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