American Orthodontics Introduces New Logo and Brand Image

Posted: November 2, 2012

Sheboygan, Wisconsin – American Orthodontics today revealed a new logo designed to better align the American Orthodontics brand with its position as a market leader in the global orthodontic industry.

“This is an exciting move for us as we continue to evolve our brand,” says American Orthodontics President Jaume Mesalles. “This will help visually represent our core values and corporate mission, and help us gain consistency in our global markets.”

This new branding was designed to maintain the American Orthodontics “AO” identity while hinting at the company’s historic use of an eagle icon. The logo will be phased in during the coming weeks and months, and will represent the American Orthodontics brand on all material including literature, websites and tradeshow booths. 

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