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OrthoAccel Technologies Sees Growth With More Than 2,500 Practice Locations

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Posted: May 29, 2015
Edited by Orthotown staff

HOUSTON—OrthoAccel Technologies, is seeing growth accelerating in response to continued demand from orthodontists and patients for accelerated orthodontic treatment.

Now available in 2,500 practice locations in the U.S. and Canada and growing daily, OrthoAccel's AcceleDent is the only FDA-cleared Class II medical device that has been proven to speed up orthodontic treatment by as much as 50 percent.  

A recent Journal of Clinical Orthodontics survey states that AcceleDent is the most common accelerated treatment technique used by orthodontists, with 62 percent of practices who use accelerated treatment reporting that they occasionally or routinely used AcceleDent. 

Contributing to AcceleDent's steady increases in market share are the technology's simplicity, ease of use and patient satisfaction. Orthodontic patients bite down on the hands-free AcceleDent device for 20 minutes daily and the gentle vibrations of the patented SoftPulse Technology stimulate tooth movement at the cellular level. In a recent independent study, 100 percent of patients surveyed reported that they were satisfied with their experience using AcceleDent. 

"The market research clearly shows that both orthodontists and patients want accelerated orthodontic treatment and that AcceleDent is the premier choice for accelerating treatment," said Michael K. Lowe, president and CEO of OrthoAccel. "As this market continues to expand, integration of AcceleDent into orthodontic practices is primed for continued rapid growth."

Lowe said that the conversation about AcceleDent is spreading and points to the company's 30,000 Facebook fans as another indication of growing interest among patients and doctors. "Brand awareness just keeps growing as pleased patients share their AcceleDent testimonials with friends and family through social media and traditional channels," he said.  To capitalize on market opportunities, OrthoAccel has doubled its sales team in the past year and expanded its operations support team, he added. 

Noting that there are approximately 2.8 million orthodontic case starts in the U.S. annually according to a 2013 study by Fletcher Spaght, Lowe is optimistic about AcceleDent's continued growth, particularly as orthodontic treatment among the adolescent and adult patient segments continue to grow. The American Association of Orthodontists reported a 22 percent increase in adolescent patients from 2010 to 2012, which is the most recent data available.  Among adult patients during the same timeframe, there was a 29 percent increase.  

 
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