Google Analytics 4: What Dentists Need To Know Now

Dr. David A. Wank, Google Analytics 4: What Dentists Need To Know Now
Speaker: Dr. David A. Wank
Category: Marketing
CE Credits: 1.5
Format: PDF
On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if they...more
  • Released: 6/6/2023
  • Expiration Date: 6/6/2026
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

There is no fee to view this course. There is a fee of $36 to take the exam and claim CE credits for this course.

On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if they want to access their website analytics data through Google. In this course, readers will learn why the company is making this change and what efforts website owners will need to make so they can continue to track and analyze their data. We’ll also examine a few likely scenarios dentists might find themselves in regarding the update, and review some of the data migration pearls and pitfalls.

Educational Objectives:
Upon completion of this course, you should be able to:
  • Understand why Google is requiring website owners to migrate to Google Analytics 4 (GA4).
  • Understand the different data collection methods used by Universal Analytics and GA4.
  • Be familiar with the general migration process, and what you can and cannot expect from a migration.
  • Know the difference between a GA4 event and a GA4 conversion.
  • Describe Google Signals and why it is important for Google Ads users.
  • Find key data in the new GA4 interface.
Description of Speaker:
Dr. David A. Wank earned his DMD from Harvard in 2003 and is a practicing general dentist in New York. He’s been at the helm of Short Hills Design, a marketing agency for dentists, since its founding in 2008 and has worked with more than 100 Townies on their website, hosting, analytics and SEO needs. Wank holds a Google Analytics individual qualification and Google Analytics 4 and Google Display Ads certifications, and is the author of a Google Analytics 4 migration process training course. He also runs a Facebook group, a YouTube channel and his company’s "YouTube With the Dentist" marketing program.

The author declares that in the past 12 months, he has owned and operated a marketing agency, and has been paid as a consultant or lecturer within the field of dentistry or health care.

CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2023 to 12/31/2026. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

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The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

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CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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