Today's Active Blog Posts

Displaying 801-825 of 1956
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1092 Dentistry.com with Brian McCarthy: Dentistry Uncensored with Howard Farran
Brian McCarthy is the operation leader of  and Executive Vice President at Futuredontics, Inc. Brian joined in 2014 as Chief Product Officer, running the SaaS product line before becoming President of Futuredontics prior to its acquisition by Dentsply Sirona in 2015. He lead the team in defining...  Read More
Improve your orthodontic office’s local ranking with Google My Business
Don’t take a NAP when it comes to your orthodontic practice on Google Business. Every orthodontist needs to claim their practice's business listing on Google. Hands down, that is the most important piece of advice you need to know. You can pretty much stop here if you haven’t done that already. Go...  Read More
AAO Webinar: A Low Fee Model is Not Your Only Option
Earn CE credit in this free webinar on how to grow a high quality orthodontic practice using digital marketing hosted by People & Practice’s co-founder and CEO, Dr. Leon Klempner. A Low Fee Model is Not Your Only Option Date: December 12, 2018 Time: 08:30PM – 09:45PM  to register With downward...  Read More
1091 DentalHQ with L. Brett Wells: Dentistry Uncensored with Howard Farran
Brett Wells is a practicing dentist and owner of Wells Family Dental Group in Raleigh, NC. An entrepreneur at heart, he opened a restaurant venture in 2014 called Tasty 8s gourmet hotdog company, partnered to launch a Twitter-based software service called Tweetbox, and most recently, in response to...  Read More
1090 Digital Scanning and Being Profitable with Steven Roth: Dentistry Uncensored with Howard Farran
Dr Steven Roth grew up as a first generation American in New Haven CT watching his Hungarian holocaust survivor family build businesses and become successful because of opportunity and hard work. He Graduated Columbia University with a BS in Psychology and The University of Penn-sylvania School of...  Read More
1089 Endodontics with David Landwehr: Dentistry Uncensored with Howard Farran
See Dr. David Landwehr speak at  Early bird pricing extended. Learn more... As a leading practitioner, and speaker, David Landwehr, D.D.S., M.S. serves as a frequent teacher at events focusing on endodontics and oral pathology. Dr. Landwehr’s ongoing work as an opinion leader has positioned him at...  Read More
The Customer Journey: Leading Patients to Your Practice
In order to be effective in marketing to potential patients, you need to think like they do. Simply defined, the customer journey is the sequence of decision-making and research steps someone will go through before buying a product or service. Along the way the customer has a series of touchpoints...  Read More
1088 Q and A with Nova Dentalpreneurs: Dentistry Uncensored with Howard Farran
Dr. Howard Farran speaks with the students in Nova Dentalpreneurs at Nova Southeastern University  AUDIO-DUwHF #1088 Nova Dentalpreneurs VIDEO-DUwHF #1088 Nova Dentalpreneurs   Read More
1087 Mobile Dentistry with Anna Cowdin: Dentistry Uncensored with Howard Farran
Anna Cowdin grew up in Boerne, TX, graduated from Wake Forest University with a major in Psychology and Minor in Chemistry. Worked as a dental assistant then in dental real estate before attending Roseman University College of Dental Medicine in South Jordan, UT. She is a mother of almost 2 year...  Read More
1086 Recurring Revenue with Robbie Kellman Baxter: Dentistry Uncensored with Howard Farran
Robbie Kellman Baxter is the leading expert on how to apply membership and subscription models to build engagement, loyalty and recurring revenue in nearly in business..  As the Principal at Peninsula Strategies LLC, she has advised organizations across over 20 industries on how to leverage...  Read More
Digital Ad Zappers Make Content Marketing Even MORE Important
In the online battle for clients’ attention, fight ad blocking with content! Ethan Zuckerman has said that. Ever heard of him? Probably not, but he has apologized to you anyway - actually he apologized to the whole world of which we assume you are a part. What egregious sin made him proclaim his...  Read More
1085 Talking TruDenta with Patrick Kircher: Dentistry Uncensored with Howard Farran
Patrick Kircher is an experienced Chief Executive Officer who partners with Dental Professionals, Salespeople, and Executives, to maximize the potential of every business and client. After spending more than a decade working in Sales, Marketing, Business Development, and Management, Kircher truly...  Read More
1084 Discussing Endodontics with Sonia Chopra: Dentistry Uncensored with Howard Farran
Dr. Sonia Chopra is a Board Certified Endodontist and founder of Ballantyne Endodontics in Charlotte, NC. When she opened her practice in 2008, her goal was to help patients understand the “why” and “how” of their procedure. She works with her local dental community to host seminars and...  Read More
1083 Ashford Orthodontics with Sean Thompson: Dentistry Uncensored with Howard Farran
Sean would refer to himself as a slow starter, but he eventually went on to gain his post graduate diploma in Maxillofacial Prosthetics & Technology at Manchester University whilst working in the Orthodontic & Maxillofacial laboratory at Sunderland Royal Hospital. In 2003 he achieved the only...  Read More
Categories: Orthodontics
Ignore Online Reviews at Your Own Peril!
Take our advice, you ignore online reviews about your practice at your own peril. First, the bad news. According to , a negative review will drive away about 22% of your customers. These are people who go to an online review, read something bad about your business (deserved or not), and then never...  Read More
1082 Small Town Dentistry with Scott Brookshire: Dentistry Uncensored with Howard Farran
Dr. Scott Brookshire is raising a family and practicing in one of North America’s most beautiful places, the Tongass National Forest of Southeast Alaska.  Nestled amongst the fjords and misty coastline of Prince of Wales Island, is the small fishing community of Craig.  Dr Brookshire has had to...  Read More
1081 Discussing ReminderDental with Dr. Alan Halls: Dentistry Uncensored with Howard Farran
Alan is married with 3 daughters, and graduated from Midwestern in 2013. Alan is a serial entrepreneur with multiple businesses, inventions, and patents while practicing dentistry part time.   One business many of the newer dentists may be familiar with is  which has helped over 75,000 students...  Read More
1080 Talking About The Funnel with Shamil Radia: Dentistry Uncensored with Howard Farran
Shamil Radia started his first online venture 16 years ago and since then has created millions of dollars in new revenue streams for multiple industries across the globe.   He lives by a simple philosophy – “Being semi-retired in youth is far better than being fully retired when you are old”.   In...  Read More
1079 Discussing Silver Diamine Flouride with Steve Duffin: Dentistry Uncensored with Howard Farran
Steve is a general dentist in Keizer Oregon. His background is in microbiology and public health dentistry with an emphasis on the care of patients with special needs. He was involved in the early development of the dental program-serving clients for the Oregon Health Plan and served as dental...  Read More
Millennials Are Not Simply Going To Your Website!
Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website. Capturing the attention of Millennials is all the buzz nowadays. This is a demographic...  Read More
Are You Ready to Capture Your Next Patient in a Micro-moment?
Mobile has changed the rules in online marketing. In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go to their smartphones to search for local orthodontists. A list pops up and the results show local...  Read More
Beware The Dark Side of Content Marketing on Facebook
Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice. Good content gets noticed. If it’s informative and relevant, then you’re sure to get clicks that convert into patients. Unfortunately, the opposite is also true as...  Read More
Get Your Patients to Post For You
Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So, while there’s no guarantee your followers will repost all your great content, there are ways to increase your chances....  Read More
What Happens if You Don’t Get Good Reviews on Google?
Nothing happens. And that’s bad. Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a...  Read More
Get Your Staff on Board With Social
We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But, behind the scenes of every great Facebook business account, is a dedicated staff who cares. The truth is that no one can do it...  Read More
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