Orthotown Magazine - September 2026

Articles
A Voice in the Arena: The Outside-In Template: Part 1 Dr. Chad Foster makes the case for evaluating a patient’s face and smile before the teeth, introducing his Outside-In Facial and Smile Template as a simple way to keep facial aesthetics from getting lost during diagnosis.
by Dr. Chad Foster
Dr. Chad Foster makes the case for evaluating a patient’s face and smile before the teeth, introducing his Outside-In Facial and Smile Template as a simple way to keep facial aesthetics from getting lost during diagnosis.
 The Tostado Take: Why Patients Quit Orthodontic Treatment Early Dr. Julia Tostado unpacks why patients disengage mid-treatment, from missed appointments to treatment fatigue, and shares strategies for recognizing disengagement early and keeping patients motivated to the finish line.
by Dr. Julia Tostado
Dr. Julia Tostado unpacks why patients disengage mid-treatment, from missed appointments to treatment fatigue, and shares strategies for recognizing disengagement early and keeping patients motivated to the finish line.
Why Palate Expanders Are Surging Rapid maxillary expansion is surging beyond traditional orthodontic indications. Here’s what the evidence actually says about airway, sleep apnea and patient selection.
Rapid maxillary expansion is surging beyond traditional orthodontic indications. Here’s what the evidence actually says about airway, sleep apnea and patient selection.
Product Profile: Noah Gets Braces! A new chapter in patient education
A new chapter in patient education
Treating Around Teeth That May Not Survive Severe root resorption complicates an otherwise routine orthodontic case, raising difficult questions about extractions, aligners, biomechanics and how much movement compromised teeth can safely tolerate.
Severe root resorption complicates an otherwise routine orthodontic case, raising difficult questions about extractions, aligners, biomechanics and how much movement compromised teeth can safely tolerate.
Emerging Principles of Modern Clear Aligner Mechanics Dr. Clark Colville explains why displacement-driven aligner systems may outperform
traditional force-driven mechanics, and outlines the manufacturing advances and
protocol changes needed to build predictability into digital treatment planning.
by Dr. Clark Colville
Dr. Clark Colville explains why displacement-driven aligner systems may outperform traditional force-driven mechanics, and outlines the manufacturing advances and protocol changes needed to build predictability into digital treatment planning.
Unlocking Flywheel Potential Dr. Trevor Nichols shares the leadership lessons behind his practice’s rapid growth,
introducing a “Perpetual Motion” framework built on culture, patient experience, and
results to help practices thrive beyond the orthodontist.
by Dr. Trevor Nichols
Dr. Trevor Nichols shares the leadership lessons behind his practice’s rapid growth, introducing a “Perpetual Motion” framework built on culture, patient experience, and results to help practices thrive beyond the orthodontist.
There Are Only Three Ways to Grow a Practice Mike Alan Gusching cuts through marketing noise to distill orthodontic practice growth
down to three fundamentals—calls, conversion, and pricing—and shows how to weigh
any growth strategy against them.
by Mike Alan Gusching
Mike Alan Gusching cuts through marketing noise to distill orthodontic practice growth down to three fundamentals—calls, conversion, and pricing—and shows how to weigh any growth strategy against them.
AI Marketing Blind Spots Costing Orthodontic Practices New Patients Jeff Slater explains how AI-powered search is reshaping how patients find orthodontists,
and outlines three blind spots practices must address to stay visible as search shifts
from clicks to AI-generated answers.
by Jeff Slater
Jeff Slater explains how AI-powered search is reshaping how patients find orthodontists, and outlines three blind spots practices must address to stay visible as search shifts from clicks to AI-generated answers.
Your Brand Identity Isn’t Your Logo Amanda Cabrera breaks down the five layers of brand identity and explains why defining your practice’s purpose and positioning matters more than any visual style guide.
by Amanda Cabrera
Amanda Cabrera breaks down the five layers of brand identity and explains why defining your practice’s purpose and positioning matters more than any visual style guide.
Departments
Industry News The latest updates shaping the orthodontic profession
The latest updates shaping the orthodontic profession
Poll: Office Design Orthotown’s monthly poll helps see how other practices operate. This month Townies weigh in on Office Design.
Orthotown’s monthly poll helps see how other practices operate. This month Townies weigh in on Office Design.

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