Contact Us

Howard Farran, DDS, MBA, MAGD, DICOI

Owner, Founder, and CEO, Farran Media, LLC. & Today’s Dental family practice
Dr. Farran has practiced and studied dentistry for more than 25 years. He has also lectured on all aspects of dentistry for the past 20 years in more than 40 countries including the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Brazil, Germany, Switzerland and Poland. Dr. Farran is the owner, founder, and CEO Today’s Dental family practice, located in Phoenix, Arizona; and Farran Media, LLC, home of Dentaltown, Orthotown and Hygienetown, which connects more than 135,000 dentists from all 195 countries.

Dr. Farran is the winner of the Arizona Department of Health Services Dental Public Health Award for his fluoridation efforts, was University of Missouri-Kansas City's 1997 Alumni of the Year, and is the author of dozens dental articles and several video series. Dr. Farran’s experience covers all aspects of dentistry from A to Z. You can e-mail Dr. Howard Farran at:

Lorie Xelowski

Lorie maintains over 25 years’ experience in accounting and over 15 years in healthcare management. She started working for Dr. Farran in 1998 and after two years became his General Manager. Lorie was involved with Dentaltown from its inception; with her excellent hiring skills and systems implementation she has been instrumental in the continued growth and development of what is now Farran Media. She currently oversees all company operations, from financial to legal as well as personnel management. Lorie is an Arizona native and lives in Chandler with her husband. Email Lorie at:

Ken Scott

Director, Information Technology
Ken joined Farran Media, LLC. in October of 2001. He comes from a development background utilizing Microsoft technologies being certified as an MCSD, MCSE, and MCDBA. Ken was born and raised in Phoenix, Arizona and attended the University of Arizona in Tucson, AZ where he received his degree in Exercise Physiology. In his free time Ken enjoys computers, music, and sports, including being an avid golfer. E-mail Ken at:

Angie Fletchall

Internet Application Developer
Angie moved to Arizona from Wichita, Kansas in 1999 to enjoy the sun and drive Jeeps and wear sundresses. She has worked as an IT developer since 1999 and joined Farran Media in August 2005. She loves implementing the latest and greatest technologies in expanding and developing the Dentaltown website. Her greatest aspiration is to circle the globe on her bicycle. Email Angie at:

Nick Avaneas

Internet Application Developer
Since early 2005, Nick Avaneas has brought his extensive Web and application development experience together with a strong business background to Farran Media’s software development team. Nick graduated from Arizona State University with an undergraduate degree in Engineering as well as Masters degrees in both Business Administration and Information Management. For fun, Nick loves to ski, read fiction, and do the East-coast swing.

Jake Reed

Internet Application Developer
Jake Reed is a Phoenix native and graduated in 2011 from DeVry University with a degree in Game and Simulation Programming. He joined Farran Media in February 2012 as an e-media developer and transferred to the I.T. department later that year. He currently enjoys implementing new technologies for and constantly improving both the site and his development skills. In his spare time he is involved in politics and the preparedness movement. Email Jake at:

Howard M. Goldstein, DMD

Director of Continuing Education, Farran Media
Message Board Manager
Howard M. Goldstein, DMD, is a general dentist and a 1980 graduate of the University of Pennsylvania School of Dental Medicine. He completed a general practice residency at the Wilkes-Barre VA Medical Center and opened his private practice in 1982. He has always been an advocate of continuing education, but was often frustrated by the lack of opportunities to dialogue with others in the dental profession. That changed in 2003 when he discovered Interactions with others on Dentaltown, provided him with the knowledge and stimulus to add new technology, products and techniques into his dental practice. He is grateful that he “no longer has to practice alone.” As Message Board Manager, Howard maintains as the prime Web site for everyone in the dental profession to discuss all aspects of dentistry openly. As Director of Continuing Education for Farran Media, he continues his passion for CE by making sure all Townies have access to accredited, relevant courses that enhance their practice. He has a full-time dental practice and lives with his wife, Deborah, and their son in Bethlehem, Pennsylvania. In his free time, he collects Single Malt Scotch Whisky, enjoys running, and likes hiking in the Pennsylvania woods with his Labrador Retrievers. E-mail Howard at

Marie Leland

Marketing & Events Coordinator
Marie joined Farran Media in September 2006 as the Circulation Assistant and now serves at the Assistant Editor to both Dentaltown and Orthotown magazines. Originally from the “land of 10,000 lakes,” Marie has lived in the East Valley for over 10 years. She attended Arizona State University and obtained a Bachelors of Arts in Human Communication in 2006. She currently resides in Gilbert, Arizona where she loves to spend time at home with her husband, Scott; dogs, Marley and Barkley; and the newest edition to their family, their son, Cohen. Email Marie at:

Devon Kraemer

Multimedia Specialist
Devon, a native to Arizona, went to school at The Art Institute of Phoenix and graduated with a degree in Media Arts and Animation. After graduating, she spent a few years traveling around the country while working. After which, she returned to Arizona to work at Farran Media. She spends her free time reading and playing video games. Email Devon at:

Brian Morales

E-Media Developer
Brian, a Southern California native, joined Farran Media in 2012 as e-Media Developer. He is currently pursuing a degree in Web Design and Development, after many years of experience self-taught in the industry. In his spare time he enjoys hiking, running, and teaching piano and guitar lessons. He plays drums and percussion with his church band on Sundays. Brian lives in Scottsdale with his adorable black Labrador retriever Buddy. Email Brian at:

Mary Lou Botto

Director of Sales
A New York City native - and an Arizonan for the past decade - Mary Lou joined Farran Media in 2009, bringing with her more than 20 years’ experience in the medical marketing and media industry. Mary Lou started in advertising as a media planner and from there moved on to Media Director. She launched her career in sales at Physicians World Communications (PW), initially as eastern sales manager for The Female Patient and later as part of the launch team for Emergency Decisions. Her experience on both sides of the desk has given Mary Lou a unique perspective on strategic market planning, which she is always eager to share with her clients. Since joining Farran Media in 2009, Mary Lou has worked closely with orthodontic companies as the national account manager for Orthotown Magazine and and is currently enjoying her expanded role as regional sales manager for Dentaltown and Email Mary Lou at:

Benjamin Lund

Regional Sales Manager
Benjamin Lund joined Farran Media in October 2006 as the Editor for Dentaltown, Hygienetown and Orthotown Magazines. A graduate of Marquette University, Ben began his publishing career as the assistant editor for Building Operating Management magazine, and then as the assistant editor for The Director, the official magazine of the National Funeral Directors Association. Ben made the move from editorial to sales and business development in January 2014, and is happy to answer any questions you might have about supporting the mission of Dentaltown. He lives in Gilbert, Arizona, with his amazing wife Jill, daughters Olivia, Sydney and Haleigh, and son Jimmy. Call Benjamin at 414-339-8839 or email him at

Leah Harris

Executive Sales Assistant
Leah has been with the Today’s Dental/Farran Media family since 1999. She started in the front office at Today’s Dental where after 2 years was promoted to Front Office Supervisor. Leaving in 2002 with the birth of her first child, Leah returned in 2004 with the Farran Media sales team. In addition to managing the sales teams’ needs, Leah’s also active year round as the Townie Choice Awards Coordinator. She resides in Phoenix with her husband Michael, their two girls, Grace and Cecille and their Parson Russell Terrier, Molly. E-mail Leah at:

Stacie Holub

Stacie has been working with Dr. Farran since January 2001. She manages the accounting department for his numerous businesses and also serves as human resource administrator. She fully enjoys her role within Farran Media and being a part of such spectacular growth for more than a decade. Stacie is a summa cum laude graduate from ASU and has resided in Arizona for over 25 years after moving here from the Midwest. She has two amazing dogs that she's trained and works with in various pet therapy programs; they are her true passion in life. Email Stacie at:

Marcie Donavon

Circulation Director
Marcie came to Farran Media, LLC in September of 2008, with 7 years experience working in print and online publishing in the Healthcare B2B market. Most of those years were spent working in circulation and audience development, but she has also spent time working in production, sales and marketing. As Circulation Director for the Farran Media, LLC family of publications, Marcie oversees all print and digital magazine distribution and subscription marketing. Marcie is recently married, and enjoys spending time with her family. Marcie’s true passion is music, with a bachelor’s degree in Music Education from Northern Arizona University. She is the choir director at her church and sings in the Praise Band every Sunday. Email Marcie at:


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