Orthotown Magazine - June 2018

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Articles
AAO New Product Showcase Orthotown recaps the new orthodontic products and services that made a splash at this year’s American Association of Orthodontists annual session in Washington, D.C.
Orthotown recaps the new orthodontic products and services that made a splash at this year’s American Association of Orthodontists annual session in Washington, D.C.
Vetting the Vendors Some SEO companies will promise the moon on a silver platter, but industry expert Amy Racher explains why practice owners should be cautious about overly ambitious claims—and how those results might hurt your reputation in the long run.
by Amy Racher
Some SEO companies will promise the moon on a silver platter, but industry expert Amy Racher explains why practice owners should be cautious about overly ambitious claims—and how those results might hurt your reputation in the long run.
Frictionless Mechanics in Orthodontic Space Closure Townie “fenrisúlfr”—one of the most prolific and respected posters on Orthotown’s message boards—shares case studies in which digital imaging technology helped clarify and direct his decisions about how to approach his patients’ treatments.
by fenrisúlfr
Townie “fenrisúlfr”—one of the most prolific and respected posters on Orthotown’s message boards—shares case studies in which digital imaging technology helped clarify and direct his decisions about how to approach his patients’ treatments.
Marketing, Ink Postcards, local directories, magazines, newspapers, mailers … there are plenty of ways to try to reach new patients, but which make the best fit for your practice? Marketing expert Brandie Lamprou explains the strengths and drawbacks of several of the most popular options in print marketing.
by Brandie Lamprou
Postcards, local directories, magazines, newspapers, mailers … there are plenty of ways to try to reach new patients, but which make the best fit for your practice? Marketing expert Brandie Lamprou explains the strengths and drawbacks of several of the most popular options in print marketing.
Message Boards
Mechanics When Extracting 5s A Townie asks for opinions about how to  close up the space left after extractions.
A Townie asks for opinions about how to close up the space left after extractions.
15-Year-Old Male Missing LL5, Peg-Shaped Lateral Incisors, Impacted U3s, UL5 Townies brainstorm on how to  treatment-plan this difficult case.
Townies brainstorm on how to treatment-plan this difficult case.
In This Issue
Orthotown.com Highlights Take a look at some of the most-discussed cases and topics that you can find on our website.
Take a look at some of the most-discussed cases and topics that you can find on our website.
Embrace Progress: The Year of Transformation Did you make it to the AAO annual session this year? Orthotown Editorial Director Dr. Daniel Grob shares what he learned from the meeting and where he thinks the industry is headed.
by Dr. Daniel Grob
Did you make it to the AAO annual session this year? Orthotown Editorial Director Dr. Daniel Grob shares what he learned from the meeting and where he thinks the industry is headed.
Industry News Take a look at some of the latest happenings in the dental industry.
Take a look at some of the latest happenings in the dental industry.
POLL With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.

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