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Posted 2 days ago by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 4
Beware The Dark Side of Content Marketing on Facebook
Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice.Good content gets noticed. If it’s informative and relevant, then you’re sure to get clicks that convert into patients. Unfortunately, the opposite is also true as evidenced...  Read More
Posted 8/6/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 12
Get Your Patients to Post For You
Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So, while there’s no guarantee your followers will repost all your great content, there are ways to increase your chances....  Read More
Posted 7/30/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 15
What Happens if You Don’t Get Good Reviews on Google?
Nothing happens. And that’s bad.Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a...  Read More
Posted 7/23/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 41
Get Your Staff on Board With Social
We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But, behind the scenes of every great Facebook business account, is a dedicated staff who cares. The truth is that no one can do it...  Read More
Posted 7/16/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 45
The Three Be's to Build Trust in Your Practice
How do you gain the trust of potential new clients? Be authentic, believable and present online!Marketing expert Seth Godin wrote on his blog that.The most important thing you can get from an online strategy is trust. How do we build trust online without the benefit of face-to-face contact or...  Read More
Posted 7/9/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 47
Boost Your Facebook Posts for Maximum Performance
If you run a Facebook Business page then you have come across the boosted page post many times but you might not even know it or understand what it means. As a page administrator, Facebook will ask you every time you create a post if you’d like to boost it to reach more people. It appears as a...  Read More
Posted 7/7/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 2  |   Views: 316
1078 The Future of Teledentistry with Dr. Maria Kunstadter : Dentistry Uncensored with Howard Farran
Dr. Kunstadter graduated from U.M.K.C Dental School. While there, she co-founded the U.M.K.C Dental Outreach Program.  The program has taken students, facility and alumni to third world countries to provide dental care for 25 years. Dr. Kunstadter has led and participated in over 24 medical mission...  Read More
Posted 7/4/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 272
1077 Meet Callpop with Joe Strom : Dentistry Uncensored with Howard Farran
Joe Strom was an Army bratt growing up in Germany and Washington DC.  He received a full ride scholarship to The Ohio State university and was commissioned as an Armor officer in the US Army upon graduation.  His training was primarily on the M1A1 Abrams Tank and spent 12 years in the US Army...  Read More
Categories: practice management
Posted 7/2/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 36
How To Use Hashtags
If you’re confused about the use of the hashtag then sit back for our quick primer.Hashtags can be fun but the original purpose was very practical. The hashtag symbol–originally known to anyone who is not a .A random comment on social media has a better chance of being found online if accompanied...  Read More
Posted 7/1/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 196
1076 Get What You Want with Connie Podesta : Dentistry Uncensored with Howard Farran
Connie says she hates long introductions so let me sum her up in just 25 words.25 years.Two million people.1,000 organizations.Hall of Fame speaker.Award-winning author.Seven books.Former Radio/TV personality.Comedienne.Human Behavior Expert.And…( what we all probably could use now and then)….a...  Read More
Posted 6/29/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 115
1075 Dental Manufacturing & DSOs with Chad Park, DDS, President & CEO of Acero Crowns, Co-Owner of Bravo Dental Clinics : Dentistry Uncensored with Howard Farran [Part 2/2]
Chad Park is the President and CEO of Acero Crowns, a leading manufacturer of preformed pediatric dental crowns.  Dr. Park graduated from dental school in 1996 and completed a GPR residency program at UT School of Dentistry and Hermann Hospital in Houston.  He graduated Harvard Business School in...  Read More
Categories: business
Posted 6/29/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 127
1074 Dental Manufacturing & DSOs with Chad Park, DDS, President & CEO of Acero Crowns, Co-Owner of Bravo Dental Clinics : Dentistry Uncensored with Howard Farran [Part 1/2]
Chad Park is the President and CEO of Acero Crowns, a leading manufacturer of preformed pediatric dental crowns.  Dr. Park graduated from dental school in 1996 and completed a GPR residency program at UT School of Dentistry and Hermann Hospital in Houston.  He graduated Harvard Business School in...  Read More
Categories: business
Posted 6/28/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 22
Marketing Strategies for a Successful Orthodontic Practice
The right mix can create a marketing masterpiece for your orthodontic practice.We speak with orthodontists all the time who bemoan the loss of their tried and true referral sources and feel like they are facing the abyss when thinking that the only way to survive is by slashing fees. This is simply...  Read More
Posted 6/27/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 117
1073 Dental Legislation with Rob Roda, DDS, MS : Dentistry Uncensored with Howard Farran
Dr. Roda graduated from the Faculty of Dentistry at Dalhousie University in Halifax, Canada in 1981 and maintained a full-time private general practice in Dartmouth, Nova Scotia for ten years. He returned to school at Baylor College of Dentistry in Dallas Texas, and received his Masters of Science...  Read More
Posted 6/26/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 167
1072 Dental Industry Update with Michael Grant & Dr. Joel H. Berg : Dentistry Uncensored with Howard Farran
Born in the UK, Michael Grant underwent a typical British boarding school education and studied business in Munich, Germany, on a scholarship from Siemens AG. After working for Siemens Dental for a number of years, he spent 2 years working for a US company in South Korea and 3 years in Australia...  Read More
Posted 6/25/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 24
5 Ways Orthodontists Increase Patient Conversion With Social Media
We all know that social media is integral to practice marketing but part of the trick is getting patients to engage with our posts. If you want to make your Facebook page more exciting (and help convert more patients) then we suggest trying a few of these strategies:Give a little of...  Read More
Posted 6/25/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 131
1071 Turn Dental Equipment into Cash with W. Mason Fuller, CEO Atlas Resell Management : Dentistry Uncensored with Howard Farran
Mason Fuller is currently growing a company called Atlas Resell Management. Their company provides a marketplace for used dental equipment. They help doctors and office managers recover cash from unused dental equipment. Their service is comprehensive by appraising, packaging, storing, negotiating,...  Read More
Categories: Finance, business
Posted 6/24/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 137
1070 Orthodontics & Implant Dentistry with Paul L. Ouellette, DDS, MS, AFAAID : Dentistry Uncensored with Howard Farran
Certified Orthodontist, Paul Ouellette, DDS, MS, AFAAID has dedicated his life to his profession as an educator, inventor, humanitarian, philanthropist, author, entrepreneur and leading proponent of the implementation of cutting edge technology applications in dentistry.Link to Dr. Ouellette’s...  Read More
Categories: orthodontics
Posted 6/23/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 155
1069 Making Money After Dental School with Dallin Gomez : Dentistry Uncensored with Howard Farran
Dallin Gomez is 3rd year dental student at the University of Utah. He’s the founder of the mastermind group “Making Money After Dental School,” a group aimed at helping dental students and young dentists learn the business and money side of dentistry. He’s also the founder of , a website for young...  Read More
Categories: business
Posted 6/22/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 166
1068 Financial Blunders of First-Year Dentists with Travis Slade of Rooted Wealth : Dentistry Uncensored with Howard Farran
Travis Slade was born and raised in Las Vegas, Nevada. His parents were significantly impacted by the housing crash of 2008 and lost every dime to their name. Seeing poor business decisions mixed with some bad luck inspired Travis to study accounting and bring sound business principles to small...  Read More
Categories: Finance
Posted 6/22/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 150
1067 Dental Marketing with Dr. Jessica Emery : Dentistry Uncensored with Howard Farran
Dr. Jessica Emery is:  A wife, a mother, a daughter, a sister, an aunt, a Chicago cosmetic dentist, an entrepreneur, a creative, a visionary, a philanthropist, a smile stylist, a girl boss, a LOVER OF LIFE!!  Dr. Emery grew up just outside of Boston, in Worcester, Massachusetts.  She followed in...  Read More
Categories: marketing
Posted 6/20/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 155
1066 Generate Reviews with Leonard Tau, DMD, FAGD : Dentistry Uncensored with Howard Farran
After purchasing his practice the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Dr. Leonard Tau solely used the power of the internet to help grow his new patient base and went against the traditional way of marketing one’s dental office .  He lectures nationally and...  Read More
Posted 6/20/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 121
1065 What You Don’t Know Can Hurt You! with Nancy Zelno, CEO of Dynamic Administrators : Dentistry Uncensored with Howard Farran
Nancy Zelno, author and leader in healthcare practice improvement, shares the strategies and systems to help your practice improve. Her long history of creating winning results for healthcare teams stems from holding every position in a practice (aside from provider), which has given her a...  Read More
Posted 6/17/2018 by Leon Klempner in Marketing Tips For Orthos - People & Practice   |  Comments: 0  |   Views: 34
Online Reviews: Five Things You Need to Know For Your Ortho Practice
Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious...  Read More
Posted 6/14/2018 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 180
1064 The Golden Proportion with Neal C. Nealis, DDS : Dentistry Uncensored with Howard Farran
Dr. Neal Nealis graduated from the University of Illinois - Urbana engineering school in 1974. He pursued a brief career for two years as a petrochemical engineer building chemical plants for Amoco Chemical Corporation. Upon graduation from the University of Illinois College of Dentistry he entered...  Read More
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