Current Webcast Events

Are you looking to make huge strides for your orthodontic practice this year, but aren’t sure exactly how to do so? The experts at Market Hardware have been helping orthodontic practices for over a decade and know exactly what it takes to help Orthotown members reach and attract the right new patients.

Join us for this free live webinar and walk away with actionable next steps to achieve your 2022 practice goals. Whether you are just getting started with a brand new practice or you have an established practice looking to hit big growth goals this year, this webinar is for you.

During this webinar, you will learn how to grow your orthodontic practice using digital marketing techniques such as:
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• How to make your marketing dollars work for you (using proven ROI strategies)
• Key ways to outrank your competition on Google (and improve your local presence)
• Referral methods that actually work (and generate more five-star reviews!)
• Social media strategies to convert new patients (at lower costs)

About Doug Schatz, VP of Partnerships, Market Hardware
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Doug has worked in the digital marketing industry for over 12 years and has extensive experience helping business owners succeed online. Doug and his team focus on educating practice owners and creating customized marketing solutions, to help them achieve their long-term goals.

About Our Continuing Education
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Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at www.ada.org/goto/cerp. For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at hogo@dentaltown.com.

A patient comes into their local dentist office with a cracked molar. Rather than asking questions about treatment, they’re more concerned with how much it’s going to cost, afraid they can’t afford it. It’s no surprise that 59% of adults have forgone dental care due to cost.

Access to dental care is a major challenge for dental professionals. According to a survey of thousands of dental practices, the average case acceptance rate is underwhelming at best—for established patients, it’s 50-60%, and for new patients, 25%-35%.

It doesn’t add up. It’s time to improve access to care!

Offering Buy Now, Pay Later (BNPL) is proven to increase case acceptance rates, patient satisfaction, and production. Stop leaving patients underserved and money on the table. Join this webinar to learn how practices like yours have already started tapping into this opportunity.

Learning Objectives:
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1. Why case acceptance rates continue to be a challenge, even with traditional financing solutions available.
2. How dentists can leverage a new Buy Now, Pay Later technology that approves over 85% of patients, with no hard credit check.
3. How Buy Now, Pay Later is helping dentists generate 25X more financing production and 150% more patient approvals than traditional financing solutions.

About Phil Workman, Director of Operations and Co-owner at Braselton Smile Studio & Smile Studio of Buford
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Phil was born and raised in the midwest. After he graduated from college, he began his career in financial services. He was in the banking and financial services industry for 9 years before transitioning to insurance and real estate. He has a deep understanding of the lending process, which positioned him very well to help his wife’s startup successful general dentistry practice. In November of 2018, he found himself answering phone calls for his wife’s start-up dental practice. This quickly evolved into handling day to day operations on a full-time level. With his background in banking and financial services, it allowed him to leverage his previous experience and knowledge in the case presentation phase and helped in finding ways for patients to overcome the financial barriers of starting & completing treatment.

In his free time he enjoys spending time with his wife and owner dentist - Dr. Oluyemi Workman and his two children.

About Lyuba Taft, DDS & Eugene Taft, Co-owner & Practice Manager at Arverne Dental
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Dr. Lybua Taft opened her first office - Arverne Dental in Queens, NY in 2003, with the intent of providing personalized care for her patients while utilizing the latest in dental technology and modern dental technique. Originally, a native of St. Petersburg, Russia Dr. Taft received her first doctorate degree in dentistry from State Medical University of St. Petersburg in 1994. Dr. Taft is a year 2000 graduate of the New York University College of Dentistry and is fully committed to dental education. Dr. Taft participated in a year-long coursework and clinical study in Cosmetic and Aesthetic Restoration Dentistry at Rosenthal Cosmetic Institute in 2005.

Dr. Taft is married to Eugene Taft, Co-owner & Practice Manager of Arverne Dental. Eugene is responsible for the practice management and oversees the implementation of patient financing tools.

Dr. Taft and Eugene have four children, two in college and two school-aged.

About Adrian Valente, Training & Enablement at Sunbit
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Adrian joined Sunbit in 2016 and supports training, enablement, and shopper marketing. As our resident subject matter expert for all things Sunbit, you'll find him hosting podcasts, events, interviews, and coaching sessions across all the industries we serve.

In today’s new reality, providers are reevaluating how they interact with their patients to ensure safe yet exceptional treatment outcomes. During this 90-minute webinar, Dr. Regina Blevins will share how she has adapted, streamlined and transformed her practice workflow to ensure her practice not only survives, but thrives. Learn the end--to-end digital technologies she and her staff employ during the entire patient treatment cycle, from the new patient exam to retention and end of treatment. Not only will you learn from a respected peer, but she will also show you how to apply these principles and tactics to your own practice, including best practices on virtual patient care, time-saving workflow tips and more.

Learning Objectives:
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Which touch points in the patient journey can an orthodontist use digital technologies to add convenience and efficiency?

Patient acquisition:
• Web site with appointment scheduling capabilities
• Pre exam virtual consultation
• Digital new patient forms
• Texting confirmation and Q & A

Finalization of complete records:
• Digital Scan
• Digital Photos-Invisalign Photo Uploader
• Digital X-ray/ CBCT

Digital Treatment Planning:
• Invisalign ClinCheck 6.0
• In-face visualization
• Utilizing a ClinCheck coordinator

Fully customized doctor designed appliance:
• Progress assessments-in office
• Progress assessments-virtual

Retention:
• Retainer fabrication-fixed wire
• Retainer fabrication-removable
• Retention- virtual

About Dr. Regina Blevins
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Dr. Bevins attended the University of Michigan, where she received her degree in dentistry. Her love and appreciation for the fine art of the cosmetic side of dentistry led her to pursue her orthodontic graduate training at the University of Minnesota, where she received her Master of Science and a certificate in orthodontics. In addition to her ongoing education to provide the best care in the most efficient manner, Dr. Blevins strives to be at the top of technology and uses the most advanced products and procedures available. She is a Top 1% Invisalign® Provider. Dr. Blevins is also passionate about giving back to the community and supports after-school programs for underprivileged children, as well as Smiles Change Lives, an organization that serves families for whom braces pose a financial hardship. She is a busy, working mother of four wonderful children and knows the challenges families face in pursing orthodontic care.

Learn More About:
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1. Why NOW is the time to understand your practice value
2. What buyers/partners want, what they don’t want and why
3. Sell all or sell part and stay to grow?
4. Who are the various buyers?
5. What are real transaction values, not appraised values?

About Chip Fichtner
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Chip Fichtner is the co-founder of Large Practice Sales which has created over $200,000,000 in value for dentists of all specialties in the last year. After careers at Merrill Lynch and Bear Stearns he began buying and selling businesses of all types for his own portfolio. He has been the Chairman and/or CEO of multiple publicly traded companies and has presented at conferences on investing and marketing from Hong Kong to Monaco. He has been featured in numerous media outlets including The Wall St. Journal, Forbes, CNBC, Money Magazine and of course Cosmopolitan when he was single. Chip resides on Southwest Airlines and is a non-recovering boataholic.

While outsourcing clear aligner production takes a significant amount of time and money -- producing clear aligners in-house saves money, offers faster turnaround times, and guarantees high-quality, consistent results.

In this CE course, Rick Ferguson DMD, DABOI/ID, DICOI, an educator in implant dentistry of 20 years, and Formlabs dental product manager Sam Wainwright walk through the full production workflow, including the software, tools, and proper materials needed to create dental aligners in your own office.

What you will learn:
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1. Walkthrough of digital impression systems, CAD software, and the materials you need
2. How to 3D print clear aligner models on a 3D printer and post process them
3. Return on investment calculations for 3D printing and thermoforming clear aligners
4. Dr. Ferguson’s personal advice, workflows, and tips on creating clear aligners

About Sam Wainwright:
Sam Wainwright, dental product manager at Formlabs, has been in the dental industry for 10 years helping labs and dentists become more effective with new technology. He most notably has worked for Custom Automated Prosthetics (CAP), Henry Schein, and 3M as they expanded their presence in the industry.

About Rick Ferguson DMD, DABOI/ID, DICOI
Dr. Ferguson has been involved in teaching implant dentistry for the last 20 years. He has placed and restored over 5000 dental implants and maintains a private practice with his wife Dr. Katherine Ferguson in Davie, FL. He has an Associate Fellow certification from the American Academy of Implant Dentistry.

Course Summary:
How outdated or leaky procedures could be costing your practice a fortune.

Learning Objectives:
• Outline the 3 principles of modern orthodontic practice management
• Key data driven insights into patient and insurance account receivable
• How to leverage financial flexibility and maintain practice cash flow

About Dr. Jamie Reynolds:
Dr. Reynolds earned his dental degree from the University of Michigan and his master's degree in orthodontics from the University of Detroit-Mercy. He is a diplomate of the American Board of Orthodontics and the first orthodontist to include an Insignia case in his ABO recertification examination. In private practice, he lectures nationally and internationally on the Damon System, advanced orthodontic technologies, soft-tissue lasers and aligners. His passion to make high-quality orthodontic treatment accessible to as many people as possible led him to co-found OrthoFi for which he now serves as board chairman.

Tune in for a discussion around major trends impacting the dental industry including payer landscapes, cost of supplies and labs and private equity.

Learning Objectives:
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1. Understand the recent changes affecting payer fees and the challenges they pose to patients.
2. Hear the latest on technology costs and if they’re worth the expense.
3. Understand why the dental market is attracting private equity at an increasing rate.

About Mark Greenstein, Executive Vice President of Strategy & Development of Heartland Dental
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Mark Greenstein is one of Heartland Dental’s most interesting people. Prior to joining Heartland Dental, he had a long career in consulting and asset management including as an associate partner at McKinsey & Co. Mark leads our footprint growth, payer relations and many of our “knotty” cross-functional strategies, as well as helping our supported doctors receive the best products at the best prices. When wearing his opportunity creator hat, he focuses on originating and managing strategic partnerships that help Heartland Dental and its supported offices grow. Mark is a native “New Yawker” with an energetic personality. When he’s not working, he enjoys spending time with his wife, two kids, two dogs and five goldfish (number of fish changes often due to tank conditions). His favorite quote is from Andy Dufresne in The Shawshank Redemption, “Get busy living or get busy dying,” and Bruce Springsteen is his inspiration.

About Timothy Quirt, DDS, Vice President of Clinical Operations at Heartland Dental
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Prior to affiliating with Heartland Dental in 2012, Dr. Quirt helped form Quirt Family Dentistry. This Wisconsin-based practice grew to 13 practices in six years, making it one of the most successful dental groups in the country. Dr

The dental industry is changing; digital dentistry is driving a shift to more advanced and efficient standards of care. Desktop 3D printers are a catalyst for this increase in productivity, enabling simple digital workflows that increase the return on investment of digital scanners and software. In this webinar, learn with Ken Kim, DMD, and Gideon Balloch, as they walk through the recent changes in 3D printing for dentistry, how to adopt a fully digital workflow in-house, and the potential impact for your dental business.

Walk through the real-world application of cost-effectively producing consistent, highly precise surgical guides in-house. Dr. Ken Kim will break down how to go from scan, to software design, to a final printed dental appliance.

What You’ll Learn:

• 1. How recent changes in 3D printing have impacted the dental industry
• 2. An overview of dental 3D printing applications that can be produced in-house, and how to evaluate the costs and benefits to your business
• 3. The entire step-by-step digital workflow and what you need to adopt these methods in-house
• 4. How to apply imaging technologies, software, and 3D printing to design and fabricate reliable surgical guides

About Our Speakers:
Ken Kim, DMD
Dr. Ken Kim has been on the cutting edge of dental implant technology since beginning his practice in 2010. As an early adapter to CAD-CAM, intraoral imaging techniques, and CBCT, Dr. Kim’s work has led him to focus on increased accuracy and consistency in the placement of dental implants, for the benefit of both his patients and the industry. His private office is located in Plainview, NY and he currently serves on the faculty of, and lectures on behalf of, the Hiossen Implant Research Education Center.

Phil Carlino, Dental Business Development Manager at Formlabs

This presentation will discuss the advantages and the challenges of utilizing intraoral digital impressions in your dental practice. Dr. Poss will layout a workflow for crown and bridge, implants, and dental sleep appliances. The attendee’s will walk away with a deeper understanding of the technology that makes it possible, and the many benefits of the digital scanning process can bring to your practice, your lab and your patients. There will be an opportunity to view this technology in the presentation.

What this course covers:

• Digital impressions for prepped teeth
• Digital impression for implants
• Struamann workflow
• Basic understanding of the CS 3600 benefits.
• Other applications of digital impressions for general dentistry
• Surgical applications for digital impressions
• Integration with CBCT for PDIP
• Case presentations for any of the above topics
• Accuracy comparisons, studies, or experiences
• Patient experiences and work flow ease

About Dr. Stephen Poss
Dr. Poss graduated from the University Of Tennessee College Of Dentistry in 1983.

Dr. Poss has directed numerous live patient continuums at various teaching institutes on aesthetic anterior and posterior restorations. He is also on the editorial team of the Reality Publishing evaluating dental products.

Dr. Poss lectures internationally on esthetic dentistry, sleep apnea and TMD. Dr. Poss is a Diplomat with the ACSDD in dental sleep medicine and a Fellow with the American Academy of Craniofacial Pain. He is an active consultant to several dental manufacturers in the area of new product development and refinement. He has had numerous articles published in most of the leading dental journals. He maintains a restorative and TMD practice in Brentwood, Tennessee.

This clinical based presentation will address the management of thickened mucous membranes, polyps, and mucous retention cysts in conjunction with maxillary sinus augmentation surgery. A sequential CT diagnostic and treatment protocol will be presented to handle this specific pathology. The author will draw from his 27 year experience with more than 1100 sinus graft procedures.

Upon completion of this presentation, participants should be able to:

• Understand the importance of cone beam CT for comprehensive assessment of maxillary sinus anatomy and pathology.
• Assess preoperatively the presence, size and location of thickened maxillary sinus membranes, maxillary sinus polyps and mucous retention cysts.
• Understand a treatment protocol for removing thickened maxillary sinus membranes, maxillary sinus polyps and mucous retention cysts simultaneously with sinus augmentation surgery.

About Dr. Michael A. Pikos
Dr. Pikos is originally from Campbell, Ohio. He attended The Ohio State University where he graduated Summa Cum Laude and Phi Beta Kappa. He also graduated with honors from The Ohio State University College of Dentistry. Dr. Pikos completed an internship at Miami Valley Hospital and residency training in Oral & Maxillofacial Surgery at the University of Pittsburgh, Montefiore Hospital.

He is a Diplomate of the American Board of Oral and Maxillofacial Surgery, Diplomate of the American Board of Oral Implantology/Implant Dentistry, and Diplomate of the International Congress of Oral Implantologists. Dr. Pikos is the recipient of the 2006 Aaron Gershkoff Memorial Award from the American Academy of Implant Dentistry and the 2015 Saul Schluger Memorial Award for Top Educator.

He is an Adjunct Assistant Professor, Department of Oral & Maxillofacial Surgery at The Ohio State University College of Dentistry and Nova Southeastern University College of Dental Medicine. He is al

3D printing plays a valuable role in the dental lab at Precision Ceramics. With the use of 3D printing on the rise, the purchase of an Eden260V PolyJet printer from Stratasys was a necessary addition to our facility. The versatility of the 3D printer has had a very meaningful impact on the work flow of the lab. Being able to quickly print out models, surgical guides, anatomical models, partial denture frameworks and more, has saved valuable time and money. Having the ability to accurately print out verification jigs approved for in-mouth use gives us the ability to check on fit, form and function before approving the final product. The use of 3D printing in the dental lab is a more vital tool than ever before.

What You Will Learn:
• How 3D printing works in the laboratory setting.
• What applications work best with the Stratasys Eden260V.
• The many ways in which 3D printing can help streamline work flow in the lab.
• What does it take to maintain a 3D printer?

It’s a new year and a better time than ever to see some new patients! Join us to see for yourself how Demandforce will help your practice enhance your online presence to attract new patients, schedule more appointments, and increase revenue. Be the first to hear about new features such as Online Booking with live appointment scheduling on sites like Yelp!

Learning Objectives:
• Understand the key components of a strong online reputation, the sites to focus on, and the role of reviews
• Understand steps to take today to start enhancing your online presence and be found by potential patients
• Understand how Demandforce automates review collection, appointment confirmations, marketing and more to attract new patients, schedule more appointments, reduce no-shows and increase overall revenue

About John Ellis:
John Ellis has over 11 years of experience in sales consulting and practice growth advising. He has seen the exponential growth in Demandforce since he joined in 2011 and has lead both the medical and dental divisions to bring the solution to thousands of practices nationwide.

Understand the repercussions of placing patients and potential patients on hold. Find out how you can avoid neglecting them and how to engage them while on the call. Improve, schedule rates, customer loyalty, referrals and quickly realize the positive effects on your bottom line.

Learning Objectives:
• Understanding the importance of keeping your customers engaged while on the phone, and see how damaging it can be to place them on hold.
• Learn how to decrease call length, increase call effectiveness, and build rapport and trust with patients.
• Explore low cost and no cost technology options for simplifying each phone call and increasing its effectiveness.

Discuss the new role of 3D imaging in the orthodontic practice, including clinical and practical applications. This presentation will cover what you need to know before, during and after implementing 3D orthodontic treatment solutions for your patients. Radiation responsibility, clinical case studies and new features and functions of 3D imaging systems will be addressed.

Stop wasting your money on marketing! Learn how to ensure your marketing dollars work as hard as you do, and get you the results you’re looking for. You will learn the principles and practical application to be able to easily set up any type of marketing so you get great returns, without your constant attention.

• You get the bottom line based on the documented results of hundreds of practices
• Know what works best & what is a waste of money
• How to make sure YOUR marketing plan works & why others fail
• How to “Close the loop” on your marketing dollars to ensure your staff is optimizing returns

We will walk you through how to apply what you learn to your practice from start to finish. You will be able to avoid the pitfalls and costly mistakes that waste your money instead of growing your practice. If you want to add quality new patients to your practice, don’t miss this opportunity!

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** In appreciation for attending this webcast, all attendees are eligible to receive 90 days worth of FREE tracking of all the marketing for your dental practice (i.e. newspaper, mailers, flyers, radio, etc.). This includes tracking phone numbers for every marketing channel you're using. Plus exclusive call scoring, so you know exactly how all your marketing calls are being handled across 37 KPI (Key Performance Indicators). In addition to 24/7 access to what results you're getting, you'll also receive daily call reports and analytics. You'll know exactly how many new patients you've received, what's working and what's not, when the new appointments are scheduled, and that's just the beginning. All for FREE for 90 days!

Orthodontic diagnosis and treatment planning has not changed much in years, until recently. Three dimensional imaging has become easier to implement in the practice and more useful than ever. Understand how utilization of in-office Cone Beam imaging is changing the way we see our patients. Dr. Graham explains how to utilize CBCT technology to become better diagnosticians and communicators, while improving patient flow and treatment. Dr. Graham will give an in depth discussion of the relative radiation risks of 3D vs. 2D imaging and how to share that information with referring doctors and potential patients.

In this webinar, we will explore an in depth clinical case review of Cone Beam 3D imaging. The more we see, the more we know, and the fewer mistakes we make. Better and more information for diagnostic and treatment-planning sessions, leads to fewer mistakes. We build stronger relationships with patients than ever before. The i-CAT® allows me to control all of the variables of the image, from the field of view to exposure time, pixel size and resolution. 3D puts the power of precision in your hands with direct access to advanced 3D treatment tools for Orthodontics. Join us for this in depth orthodontic clinical case review session.