According to “Dr. Wo” Wm. Randol Womack, DDS, Board Certified Orthodontist Editorial Director, Orthotown Magazine

 
Statistics and Milestones
by Wm. Randol Womack, DDS, Board Certified Orthodontist
Editorial Director, Orthotown Magazine

December signifies many milestones for Orthotown Magazine. First of all, it is the end of our second full year of publications exclusively for the orthodontic profession. I feel so blessed to hear positive responses about the magazine from friends and colleagues at meetings I attend. Last month I attended the Invisalign Summit in Las Vegas and received many compliments about Orthotown.

At the Invisalign Summit, Dr. Robert Boyd received the equivalent of a Lifetime Achievement Award from Align Technology for his dedication and contribution to the development of the Invisalign System and the advancement of Invisalign education over the past 12 years. Dr. Boyd was not only instrumental in the early development of the aligner system, but he persisted through the early years of questions and criticisms from colleagues and administrators about being involved with this "questionable orthodontic project" called Invisalign. His commitment to a vision to make Invisalign a viable option for excellent orthodontic treatment, in spite of having his judgment and his reputation questioned, is something quite extraordinary. If you know Dr. Boyd or have heard him lecture, you can understand why he deserved this honor. Visionaries like Dr. Boyd are what keep the content of Orthotown Magazine exciting and new.

December also is the time of year when we complete our annual Orthotown survey. To those of you who took the time to respond, we thank you very much. The feedback on Orthotown Magazine and Orthotown.com is sincerely appreciated. Here is a sampling of some of the positive responses we received:

"A good source of timely clinical information."

"Great forum for discussion of clinical and management issues."

"Great way to get feedback from colleagues."

"Very current, amazing insights from dedicated doctors; a great resource."

"Great clinical case discussions. Excellent CE courses. Some very good clinical articles."

"It's like a study group on paper and/or computer."


And one that really caught my eye:

"A help site for beginners."

Other interesting statistics:
  • 72 percent of responders knew that Orthotown.com membership is limited to orthodontists.
  • 69 percent did not agree for vendors to be involved in discussions.
  • 85 percent of responders read Orthotown Magazine.
  • 44 percent of responders have posted a case or comment on Orthotown.com message boards.
  • 37 percent of responders prefer to obtain the majority of CE credits online.
Of course, we had negative comments as well, but they were "politely" negative with a tone for constructive criticism. Frankly, we learn the most from these very welcome responses.

So, I and the very competent and fantastic staff at Orthotown, sincerely thank all of our responders for taking time to participate in our survey and for letting us know that we are providing cutting edge, up-to-speed, valuable and interesting articles and discussions to our orthodontic profession.

One final statistic: 61.4 percent of the survey responders plan to attend the 2011 AAO meeting in Chicago. Therefore, we extend a sincere invitation to you responders, and to all our readers, to stop at our booth so we can personally express our appreciation for your support over the past two-and-a-half years.
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