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52 Weeks of Facebook Orthodontic Posts by Rachel Mele

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Facebook now has 800 million users,1 including more than 60 percent of active online U.S. consumers2 spending an average of seven hours a month on the site.3 These figures emphasize the power of social media to create interactive dialogue.

Running an orthodontic office and actively engaging with patients on Facebook can be challenging without support. To lend a helpful hand, we’re offering 52 weeks of Facebook orthodontic posts for your practice. You can use these posts to start or enhance the conversation with your patients online. Remember to personalize each Facebook post and include a link, photo or video to support the topic!

  1. 1. January 24 is Parent’s Day. Dr. [name] would like to thank his/her parents for all they have done. Tell us why you are thankful for your parents.
  2. 2. Want to see your smile morph through your Invisalign treatment? As you change your trays each week, you can see the progression – all the way to the last tray. Just log in to our Web site at [Provide direct link to patient login] to view your own personal Invisalign ClinCheck movie. Plus, you can share it with your friends and family on Facebook or via e-mail.
  3. 3. Join us today for our fourth annual [practice name] blood drive. We donate because we believe it’s the right thing to do. Why do you give blood?
  4. 4. It’s Valentine’s Day. The average woman smiles approximately 62 times a day compared to men who only smile eight times a day.4 Guys, will you remember to smile at your lady today?
  5. 5. Dr. [name] just got a haircut. What do you think of the new style?
  6. 6. Congratulations to our patients [names] on opening their new shop in town at [location/address]. Can’t wait to stop by and check things out!
  7. 7. Celebrate National Children’s Dental Health Month in February. We are giving away a $100 gift card to Toys “R” Us. Tell us how your children take care of their dental health and you could win.
  8. 8. [Practice name] tip of the day: Leave a toothbrush at work in your desk so you can brush your teeth after lunch. What’s your favorite way to keep your mouth feeling fresh during the day?
  9. 9. Check out our page on RealSelf.com at [insert direct practice profile link] to see what the discussion is all about as it relates to cosmetic treatments.
  10. 10. “A laugh is a smile that bursts.” – Mary H. Waldrip
  11. 11. February 28 is National Tooth Fairy Day. Losing baby teeth can be traumatic. There isn’t much that can make it better than the smiling, caring Tooth Fairy! What do you think the Tooth Fairy looks like?
  12. 12. Guess whose [practice name] team member smile this is. [Include a picture of a team member’s smile.]
  13. 13. Did you know we have a mobile-enabled Web site? Check it out at [Web site address] on your mobile phone to quickly get our doctor and team bios, map to our office, important links or click to call our office.
  14. 14. Have you flossed your teeth today?
  15. 15. Today we are featuring our Team Member of the Month, [name], our [title]. [Name] has worked in orthodontics for more than 25 years and he/she ensures we always provide top-quality care and customer service to our patients. How have you interacted with [name]?
  16. 16. Don’t forget! If you “Check In” at our office on Facebook, you could receive a $20 Starbucks gift card. Try it!
  17. 17. We have QR codes up in our office. Check them out next time you are here and be sure to scan them all. If you find the right one, you’ll be entered to win a $100 shopping spree.
  18. 18. Our [title], [name] just had a baby. Congrats to [name] on her/his new bundle of joy, [baby’s name].
  19. 19. For your convenience, our practice Web site now offers secure online payment options. Just click the “patient login” button on our Web site at [include direct link to patient login].
  20. 20. Would you like to be the face of [practice name]? We’re producing a new TV commercial and we are looking for a patient to be the face of our practice. Just submit a video on our Facebook fan page telling us why you’d be the best. Videos must be received before [date].
  21. 21. It’s Take Your Child to Work Day. Today Dr. [name]’s son/daughter is shadowing his/her dad/mom in our office. He/she wants to be an orthodontist one day. What are you doing on Take Your Child to Work Day?
  22. 22. Would you rather have perfect: teeth, eyesight or hair? According to Glamour Beauty, 44 percent say teeth.5 [http://xr.com/5lqi]
  23. 23. What’s the best joke you know? One that makes everyone smile. Post clean jokes only!
  24. 24. What are you smiling about this weekend? According to a recent study, folks with big smiles might actually live longer than those who don’t.6 [http://xr.com/ywpw]
  25. 25. Moms help with our homework. They cheer us on and fix our boo-boos. Moms can also be our chauffeurs, our cooks, the one who picks up after our messes and so much more! We want to recognize one mom with a $100 gift certificate to [name of spa]. Tell us why your mom deserves this day of pampering by August 3 to win (for your mom that is).
  26. 26. We know our patients prefer different methods to help them remember their appointment. For your convenience, we offer e-mail, SMS text and/or voice reminders (or all three). You can even manage your preferences through our Web site at [provide direct link to patient login].
  27. 27. We recommend that a toothbrush be kept at least six feet away from a toilet to avoid airborne particles resulting from the flush.7 Where do you keep your toothbrush?
  28. 28. Did you know Dr. [name] is a member of the American Association of Orthodontics and a board certified orthodontist? AAO member professionals stay one step ahead of their peers by keeping informed of market trends. They learn how the latest products and technologies benefit the patient. By selecting a board certified orthodontist, you know you’re receiving the most up-to-date and best orthodontic care available.
  29. 29. We are putting together care packages for overseas military. We’ll be including toothbrushes, floss, toothpaste and more. If you’d like to include anything in our care packages, please let us know.
  30. 30. Today Dr. [name] and his/her spouse, [name], are celebrating [X] years of marriage. Congratulations! Anyone else celebrating a birthday or anniversary this month?
  31. 31. “If you see a friend without a smile, give him one of yours.” – Proverb
  32. 32. Our office now offers a massaging chair, aromatherapy and warm towels during your appointment. What do you think of that?
  33. 33. Floss picks or traditional floss?
  34. 34. Today is National Junk Food Day! Don’t forget to brush and floss your teeth and don’t forget to wash away the junk food stuck between your teeth.
  35. 35. Click “Like” if you brush your teeth after lunch!
  36. 36. In France, the Tooth Fairy is a mouse!
  37. 37. We’re having a Web site scavenger hunt. Go to our Web site at [Web site address] and find the answers to these four questions: [1) Question One 2) Question Two 3) Question Three 4) Question Four.] Send your answers to us at [email address] and you could win a $25 gift card.
  38. 38. We are excited to announce that we were awarded the Invisalign Premier Provider status for 2012, making us one of the top Invisalign providers in the country!
  39. 39. We use environmentally friendly methods and materials wherever possible, while minimizing waste and energy. Our toothbrushes are even made of recycled yogurt containers! What do you do to stay environmentally friendly?
  40. 40. It’s Halloween. We want to buy your candy! Our goal is to collect 300 pounds. We’ll be accepting candy all week long. One dollar per pound of unopened candy. We’ll be sending all candy to service people overseas.
  41. 41. This month, we are pleased to present [patient name] as our Smile of the Month. Visit our blog to learn how his/her smile was transformed with Invisalign, the clear way to straighten your teeth. [Link to on-site blog.]
  42. 42. 2012 is quickly coming to a close and so is your chance to use your remaining dental insurance benefits! As a valued patient, we want you to get the most from your dental care, but there are only a few months left before your current insurance benefits expire. For any treatment you need that is not fully covered by your insurance, we offer several payment plans through [insert specific third-party financing options]. This option offers you flexible monthly payments plans to fit your budget. Call us now to book your appointment before 2013 arrives!
  43. 43. Today is our 10th annual food drive. We are in need of pasta, cereal, peanut butter, baby food, toilet paper, canned tomatoes and vegetables or anything you have that is not perishable. Thank you for helping us feed our hungry neighbors.
  44. 44. According to a study at DePauw University in Indiana, people who smile often are more likely to have healthy marriages! 8 Do you agree or disagree? [http://xr.com/oj3b]
  45. 45. We’re celebrating Silly Hat Day. Wear your silliest hat to the office today and you could win a $25 Starbucks gift card!
  46. 46. The Go-To Mom, Kimberly Blaine, educates us on how the Invisalign treatment helps you achieve that perfect smile.9 Get the facts in less than four minutes. [http://xr.com/ap4d]
  47. 47. Believe it or not, smiling boosts your immune system!10 See more interesting facts about smiling at www.pickthebrain.com.
  48. 48. We’d love to wish you happy birthday on your special day with an e-mail greeting. Be sure to send us your e-mail address so we can remember your special day.
  49. 49. Has your experience with our office been great? Leave a review for us on Google! It only takes a minute and we greatly appreciate your feedback. [Link to Google Places listing.]
  50. 50. We just hit [number] fans here on Facebook. Yay!
  51. 51. See what Wikipedia has to say about “orthodontists.” [http://xr.com/6rv9]
  52. 52. You are never too old to have a beautiful smile and we can help. Make it a New Year’s resolution by calling our office at [phone number].


To download 365 Days of Facebook Posts, visit http://goo.gl/cWMWp.

References
  1. Facebook.com/press/info.php?statistics.
  2. “Facebook Users Average 7 hours a month in January as Digital Universe Expands,” Nielsen 2/16/2010.
  3. “Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online,” Nielsen, June 2010.
  4. http://www.deltadentalok.org/oralhealth/funfacts.asp
  5. Would You Rather: Have Perfect Teeth, Perfect Eyesight or Perfect Hair?” Glamour Beauty.
  6. “Life span may be as wide as your smile,” Los Angeles Times
  7. http://www.funfactz.com/health-facts/dentists-have-recommended-that-toothbrush-be-kept-1688.html
  8. DePauw University Study by Dr. Hertenstein
  9. http://www.facebook.com/invisalign/posts/10150285818424022
  10. http://www.pickthebrain.com


Author’s Bio
Rachel Mele is the director of business development at Sesame Communications. As a member of the Sesame Speakers Bureau, she speaks and writes regularly on Internet technologies including search optimization, social media and effective Web marketing. Rachel’s data-rich presentations make the complexities of dentistry in the digital age easier to understand and manage. Rachel is an accomplished Toastmaster and the VP of public relations for her local club in Wallingford, Connecticut. Rachel can be reached at rachel@sesamecommunications.com.
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