You Should Know:
Motion View Software, LLC
by Benjamin Lund, Editor,
Orthotown Magazine
Orthotown Magazine sat down with Dan Knoch, CEO and founder of Motion View Software, LLC, to
discuss what the company does for orthodontists and why you should know about it.
What is Motion View Software, LLC?
Knoch: Our bottom line is to free our clients from things a
robot can do. Thus our company's name is Motion View
(Motion for robotic motion and View for machine vision.) And
our product's name is Ortho Insight 3D, providing orthodontic
and orthognathic insight for diagnosis and treatment planning
in 3D.
What is your philosophy at Motion View Software, LLC?
Knoch: Our philosophy is to provide in-house tools for
orthodontists to become as independent as possible from outside
sources. Our tools let orthodontists be more creative in
their approach to treatment rather than be stuck in ruts created
by relying on tools from third-party vendors. To make our tools
available to the maximum number of practices, we have very
reasonably priced our system – approximately half the price of
comparable competitors.
We help orthodontists save time and money while providing
higher quality results for their patients. We want to give full control
to each orthodontist's office so that doctors and staff do not
need to outsource to multiple companies for various stages in
the treatment planning process or even for treatment modalities.
Ortho Insight 3D automates Bolton calculations and space
analysis. Precision robotic bracket positioning with our indirect
bonding module helps orthodontists significantly shorten treatment
time by minimizing the need for bracket repositioning
during the early stage of treatment. Increased precision placement
of brackets results in faster alignment of the entire dentition,
achieving what we have termed "More Direct to Ideal
Tooth Positioning." Orthodontists also spend less time detailing
and finishing because they can use more actual straight wire
(rather than bent wires that often increase friction).
Tell us about the company's history in orthodontics.
Knoch: We started designing orthodontic software in 1981,
beginning with a cephalometric tracing system, followed by
a video imaging system. Our company was first to integrate
cephalometric tracing predictions with the morphing of the
associated digital photographs. We followed with practice management
and 3D treatment planning tools, and continue
increasing our scope of products. We specialize in automating clinical procedures that help orthodontists better utilize their
staff. Users can eliminate outsourcing and storage costs by
investing in our cost-effective robotic 3D laser desktop scanner
and its software that does far more than just scan orthodontic
models and impressions.
What would you consider to be the "best kept
secret" about Motion View Software, LLC?
Knoch: Most people are surprised by how much the software
does. We provide tools for diagnosis and treatment planning,
including extractions and space closure simulations, lateral
expansion for planning surgery and more. While the doctor is
ultimately the one responsible for treatment, our software frees
doctors and staff from much of the time-consuming and laborintensive
manual work entailed with physical models, and yields
quick high-precision data for planning options for each patient.
First visits can include taking an impression and go all the way
to showing the patient initial treatment options with the virtual
models. With adding our facial scanning and surgical modules
to our desktop scanning and indirect bonding software already
on the market, we anticipate dramatically increasing the base of
professionals we serve.
How are your products developed?
Knoch: From an orthodontic and surgical standpoint, our
products are from my collective research, training and experiences
in the orthodontic and surgical fields combined with feedback
from customers.
Our software engineers have a wide range of knowledge specific
to our industry. Product development of specific features
really starts with our end users in mind.
We also do in-house hardware design and production. We
are one of the few companies that designs, engineers, manufactures
and supports both hardware and software all in the
same facility.
How can orthodontists contact Motion View Software,
LLC or purchase products?
Knoch: Orthodontists can contact us directly by phone at
423-475-6914, fax at 423-475-6924, e-mail at sales@motionview3d.com, or they can visit www.motionview3d.com.
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