You Should Know Embrace Smiles by Chelsea Knorr, Associate Editor, Orthotown Magazine


You Should Know:
Embrace Smiles

by Chelsea Knorr, Associate Editor,
Orthotown Magazine


Alexis Barclay, CEO of Embrace Smiles, and Stephanie Leith, marketing coordinator of Smiles Change Lives, tell us about how the two entities are connected, what you can do to get involved, and why you should.

Tell us about Embrace Smiles, and what you provide to orthodontists.
Barclay: Embrace Smiles is a promotional products company with a purpose – supporting Smiles Change Lives! Embrace Smiles sells what orthodontic and dental offices need, like uniforms, incentives, awards, advertising specialties, gifts, signage and more. When they purchase the promotional products they need, a portion of the proceeds is donated to the Smiles Change Lives program. Partner providers with Smiles Change Lives receive 15 percent off orders. Any non-profit also gets this same discount.

What is your background in ortho?
Barclay: Many of the Smiles Change Lives providers take advantage of the discounts available to them through Embrace Smiles. A lot of the volunteers for Embrace Smiles and Smiles Change Lives are aspiring orthodontists and/or pre-dental students.

How exactly is Embrace Smiles connected to Smiles Change Lives?
Barclay and Leith: Embrace Smiles was formed to support Smiles Change Lives in 2006. A portion of every sale goes back to support Smiles Change Lives in its efforts to recruit more orthodontists and treat more children.

Tell me about Smiles Change Lives.
Leith: Smiles Change Lives promotes and provides access to life-changing, orthodontic treatment for children from low-income families. The program has treated almost 3,000 children since 1997.

How can a practice begin working with you? And, what if they'd like to get involved with Smiles Change Lives?
Barclay: Practices can learn more about us on our website www.embracesmiles.com or by e-mailing me at alexis@embracesmiles.com or calling 877-415-KIDS.

Leith: To become a partner with Smiles Change Lives you can visit our website at www.smileschangelives.org, e-mail provider@smileschangelives.org or call 888-900-3554.

What kind of service can orthodontists expect when they pick up the phone and call you?
Barclay: Embrace Smiles provides second-to-none customer service. We are basically your personal shopper. We will find you the best price and if we can't we will send you somewhere that will. You also have the knowledge that proceeds from your purchases go back to help kids in need of orthodontic work. It's a “grin-grin” situation for everybody involved.

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