Industry News

Roncone Orthodontics Releases New JSOP Dates
Roncone Orthodontics released new dates for Just Short of Perfect (JSOP) 33, with the first session held Jan. 25, 2018, in San Diego. JSOP is a one-year course, consisting of three sessions led by Dr. Ron Roncone.  

JSOP follows a Six Sigma approach to orthodontics, which dictates that processes are continuously analyzed to find areas of improvement to achieve measurable and quantifiable returns. For example, making what seems like an insignificant schedule change could pay off in added practice revenue. Throughout the course, Roncone provides an overview of small changes in the practice that make a difference in the bottom line.

Roncone has graduated 522 orthodontists worldwide since the first JSOP session. Each program graduate becomes a part of a group of orthodontists called the Orthobarbarians. The Orthobarbarian study club meets once a year and is open to JSOP graduates only. 

For more information, call 800-758-5836 or visit ronconeroi.com.

OrthoAccel Names David Josza as CEO
OrthoAccel Technologies’ board of directors has named David Josza, an orthodontic and dental industry senior executive with more than 25 years of experience, as its new CEO. A privately owned medical technology startup, OrthoAccel recently launched its third-generation vibratory orthodontic device, AcceleDent Optima.

Josza most recently served as corporate vice president and general manager for Zimmer Biomet Dental, a global manufacturer of musculoskeletal devices. He joined Zimmer in 2015 when the company acquired his previous firm, Biomet. Among his accomplishments, he successfully implemented cost-saving initiatives and cross-selling opportunities that yielded significant profit increases and growth.

Before the acquisition, Josza had a 14-year career at Biomet 3i, a global implant and oral reconstructive supplier, most recently serving as vice president of the Americas. As a member of the executive board, he was responsible for developing and delivering the company’s annual strategic plan.

In addition to his leadership roles at Zimmer and Biomet, Josza’s experience includes previous business development, strategic planning and management responsibilities at Henry Schein and Stryker.

For more information, visit acceledent.com.

Ormco Partners with WEO Media to Expand Marketing Services
Ormco, a manufacturer and provider of advanced orthodontic technology and services, announced a partnership with WEO Media, a full-service dental marketing and communications company. The new partnership provides Ormco doctors with comprehensive marketing solutions. 

Ormco doctors will have access to promotional co-marketing packages and preferential pricing. Intended to help orthodontists identify specific marketing needs, generate ROI and ultimately grow a practice, WEO Media’s full range of capabilities include: custom and mobile website creation, search engine optimization, pay-per-click ads, social media management, online patient reviews and reputation management, premium Healthgrades profiles, Yelp advertising, custom video production, direct media marketing, patient newsletters, graphic design and branding.

In addition to its foray into the orthodontic sector, WEO Media is a full-service marketing firm that focuses on oral health practice marketing. The agency utilizes month-to-month contracts, allowing optimal flexibility for customers to quickly renew or adjust service plans based on current marketing priorities.

For more information, visit ormco.com.