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Dentaltown Magazine

CareCredit Now Integrated into Henry Schein Practice Management Solutions
Henry Schein and CareCredit have announced the integration of CareCredit’s financing tool into Henry Schein’s dental practice management software solutions. The integration offers dental practices more financing options for their patients, while improving practice efficiency.

CareCredit integrates into Dentrix and Easy Dental, practice management software solutions offered by Henry Schein One, a joint venture of Henry Schein. CareCredit will give Henry Schein’s customers the ability to process CareCredit transactions that automatically write back to the ledger, helping to save time and minimize human error.

Helping patients apply for CareCredit is also easier, as information is automatically transferred to the CareCredit application. As a result, practice teams can spend less time on administrative tasks, and are only required to complete a few fields of information and click “submit” to receive a credit decision within seconds. Additionally, teams can look up a cardholder account number when a patient does not have his or her CareCredit credit card available.

Carestream Dental Expands CS 3600 Capabilities with Exocad Software Interaction
Carestream Dental has partnered with Exocad, a third-party dental CAD/CAM software solutions provider, to offer direct interaction with the CS 3600 intraoral scanner.

Practitioners using the CS 3600 intraoral scanner can launch digital impression scans directly from Exocad’s database software. Once acquired, the dataset is automatically stored in the Exocad database and can be immediately processed in Exocad’s ChairsideCAD software. This new interaction streamlines the process of capturing the dataset and designing the restoration in Exocad’s software and eliminates the need to import or transfer the dataset.

For more information, visit or call 800-944-6365.

EasyRx Selects Black Talon Security as Exclusive Cybersecurity Provider
Black Talon Security, a cybersecurity solutions provider for the dental market, has entered into an agreement to provide advanced cybersecurity solutions to EasyRx. The partnership is aimed at protecting critical infrastructure and patient records from cyberattacks. EasyRx is a lab prescription, digital workflow and 3D software platform for dental and dental specialty practices and labs. The partnership comes as businesses and practices are being targeted by cybercriminals to exploit electronic protected health information for the use of identity theft, ransom and blackmail.

For more information, visit

Former Procter & Gamble Exec Joins Align Technology as Senior VP and CMO
Align Technology announced that Raj Pudipeddi has joined the company as senior vice president and chief marketing officer. Pudipeddi will assume responsibility for Align’s global marketing organization including product portfolio, product management, commercialization and global branding for the Invisalign and iTero product brands. Raphael Pascaud will transition his global marketing responsibilities to Pudipeddi and continue as senior vice president, business development and strategy for Align.

Pudipeddi has more than 24 years of business leadership and brand building experience for companies including Procter & Gamble and Bharti Airtel, an Indian telecom leader. He served in leadership roles in P&G’s oral care, home care, batteries and family care businesses, and in Bharti Airtel as CMO and director, consumer business.

ProSites Launches Facebook Ads Solutions
ProSites has launched Facebook Ads solutions for dental practices. Through this offering, practices can increase brand awareness, drive demand for services, increase reach on social media and accelerate new patient acquisition.

Facebook Ads enables practices to promote specific services to targeted individuals. When viewers click the ad they’ll be directed to a webpage to learn more about the practice and the services it provides. Additionally, Facebook Ads can supplement an existing social media marketing strategy because it helps increase brand reach to a wider audience and drive more awareness and interest to potential patients near the practice. ProSites also includes a social media management solution as part of the Facebook Ads offering to ensure dental practices can leverage an all-encompassing social media strategy.

For more information, visit or call 888-932-3644.

Orchestrate 3D Receives FDA Clearance for Clear Aligner Workflow
Orchestrate Orthodontic Technologies recently announced that the U.S. Food and Drug Administration has granted 510(k) USA market clearance for the Orchestrate 3D treatment planning software system, including 3D printing and clear aligner fabrication. The clearance allows dental professionals in the United States to use the system to design and produce their own orthodontic clear aligner appliances.

Orchestrate 3D software guides users through case analysis, setup and staging, and exporting to print for production. The software provides analysis of overjet/overbite, collision detection, occlusion and spaces. After this analysis, virtual setups can be created and subdivided into the clear aligner stages needed. Attachments and interproximal reduction can also be added to the treatment plan, and when planning is complete, subsetups can be prepared for printing. Production files can be exported for 3D printing and vacuum forming. The software is compatible with a wide range of 3D printers and scanners.

Orchestrate 3D is an open platform, giving users the ability to decide how much of the workflow they want to do in-house or send to design and production partners. In addition, the treatment planning and simulations can be shared onscreen with patients, as well as between the practice and lab, via the online web viewer.

For more information, visit

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