Mike Alan Gusching

by Mike Alan Gusching
Mike Alan Gusching argues that pushing for ever-higher case starts adds complexity without profit, urging orthodontists to get clear on what they’re building before chasing growth.
October 2026
by Mike Alan Gusching
Mike Alan Gusching cuts through marketing noise to distill orthodontic practice growth down to three fundamentals—calls, conversion, and pricing—and shows how to weigh any growth strategy against them.
September 2026
by Mike Alan Gusching
Mike Alan Gusching examines the gap between projected efficiency gains from new technology and what actually happens once it is implemented in a working practice.
July/August 2026
Sponsors