Orthodontics

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by Arselia Gales, assistant editor
We visit the Mesa, Arizona, practice where this Townie works with his longtime mentor, Dr. Stuart Frost, and learn how he uses social media to market his practice and how his commitment to his family allows him to relate to patients and their families.
April 2021
by Drs. Trevor Nichols and Stuart Frost
Drs. Trevor Nichols and Stuart Frost explain the steps behind laser gingivectomy, a procedure they offer to many patients at the end of treatment to perfect their smiles.
April 2021
by Dr. John H. Foley
Each time Dr. John H. Foley has purchased an orthodontic practice, he’s learned something new to put into practice the next time. This North Carolina Townie recaps the biggest lessons he’s learned along the way, with the hope that readers can put them to use and experience a smooth transition when the time comes to buy their own offices.
March 2021
by Casey Bull
The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to increase referrals and promotions via social media and digital strategies—delves into local SEO, paid versus organic social media posts, and community referrals via Facebook Live and microinfluencers.
March 2021
by Dr. Courtney Schiefelbein
Dr. Courtney Schiefelbein had just opened a startup practice in Midtown Manhattan when the COVID-19 pandemic forced her to temporarily shut down the office. Now, one year after COVID first forced the closures, Schiefelbein discusses the biggest changes in her practice that were inspired by the pandemic—and as she explains, some of them are actually positive steps she plans to keep around long term.
March 2021
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Aesthetic Alternatives.
March 2021
by Dr. Chad Foster
Dr. Chad Foster discusses an adjunct method of determining the right patient treatment plan— looking from the outside in.
October 2020
by Drs. Tom Pitts and Duncan Brown
Drs. Tom Pitts and Duncan Brown discuss how orthodontists will need to set themselves apart as aesthetic experts in the modern treatment age.
November 2020
by Dr. Daniel Grob
Orthotown editorial director Dr. Dan Grob shares his early treatment philosophy, highlighting the importance of this seemingly taboo treatment that some orthodontists aren’t too keen to adopt.
November 2020
by Arselia Gales, assistant editor
We take a trip to Orlando, Florida, to tour the practice of one of our most-followed members on Orthotown’s message boards. In our exclusive Q&A, this 15-year Townie also shares how he used the message boards throughout his residency and when starting his practice and the importance of finding your niche in a saturated market.
December 2020
by Dr. Robert ("Tito") Norris
Dr. Robert (“Tito”) Norris discusses the 4–5–6 technique for diagnosing and treating interdisciplinary patients, and shares a case study that illustrates its steps.
December 2020
by Drs. Elizabeth R. Michalczyk, Noam Green and Alise Senderak
In the CE course, Drs. Elizabeth R. Michalczyk, Noam Green and Alise Senderak share research and a formula for calculating theoretical torque loss in rectangular and square-shaped archwires.
December 2020
by Dr. Daniel Grob
As the year comes to a close, Orthotown editorial director Dr. Dan Grob reflects on the future of orthodontics, what orthodontists should look out for and the rising importance of understanding orofacial musculature.
December 2020
by Dr. Daniel Grob
In his final column as Orthotown’s editorial director, Dr. Dan Grob examines the familiar patterns of change and welcomes his successor.
March 2021
by Dr. Daniel Grob
Orthotown editorial director Dr. Dan Grob forecasts significant and permanent changes in how higher education institutions, including dental schools, teach and train students in the wake of the coronavirus pandemic.
October 2020
by Drs. Trevor Nichols and Stuart Frost
Drs. Trevor Nichols and Stuart Frost share several cases in which the use of temporary anchorage devices helped speed patient treatment.
September 2020
Control without compromise
September 2020
by Dr. Neil Warshawsky
Dr. Neil Warshawsky shares 3 case studies that involved sequential treatment plans—using both fixed and removable appliances and augmentive tools like manual osteoperforation and high-frequency vibration technology to help finish treatment faster and in fewer visits.
July/August 2020
by Paul Gange Jr.
Paul Gange Jr. discusses bonding protocols that can help reduce aerosols in an orthodontic practice during the pandemic.
July/August 2020
by Dr. Bill Dischinger
Dr. Bill Dischinger shares how the COVID-19 pandemic led him to assess his practice and implement efficient products and procedures to deliver the best treatment in fewer appointments.
October 2020
by Orthotown staff
These five tips will help orthodontic practices communicate with patients to make them feel safe about being treated in your office.
October 2020
A thorough review on how to make the call on 7s that may or may not erupt completely.
November 2019
by Dr. Blair Feldman
Dr. Blair Feldman discusses the main types of retainers, and the most common causes of failure for each.
November 2019
by Dr. R. Bruce McFarlane
Dr. R. Bruce McFarlane shares cases in which he used manual osteoperforation and high-frequency vibration to help speed treatment of deep bite using clear aligners.
December 2019
Townies share their similar cases to help a member treat this seemingly simple case involving crowding and upper incisor proclination.
October 2020
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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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