Orthotown Magazine - June 2012

Articles
by Dr. John Pobanz
John M. Pobanz presents a case that uses a non-surgical approach to correct a Class III asymmetric discrepancy.
by Dusty Green
We have become a video-driven society, so why aren’t you using video to market your practice? Dusty Green, president of OrthoMedia, explains why and how you should.
Miss the American Association of Orthodontists meeting last month? Here are a few of our favorite items we ran across on the exhibition floor.
by Jay Geier
Jay Geier discusses the five types of talent you need to hire in order to efficiently fulfill the big vision of your practice.
by Tom Hopkins
Expert salesman Tom Hopkins explains the selling process you should follow to achieve the best outcomes when selling your orthodontic services to patients.
by Lynne Fales and Kira Martell
Practice management consultants Lynne Fales and Kira Martell explain how properly planning and organizing your inventory system can save you time and money.
In This Issue
Wm. Randol Womack, DDS, Board Certified Orthodontist Editorial Director, Orthotown Magazine
2012 AAO Recap
by Alan A. Curtis, DDS, MS, Online Editorial Director, Orthotown.com
Does Your Practice Have a Treatment Business Plan?
Message Boards
A recent case prompts a Townie to ask, “Who does gingival contouring prior to orthodontic treatment?” Read the subsequent discussion to learn what fellow Townies had to say.
Purchasing a laser for the first time is intimidating. Check out this message board to learn where to start, and what works for other Townies.

Sponsors
Townie® Poll
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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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