Orthotown Magazine - July/August 2022

Articles
Townie Treatment Case: A Team Approach Dr. David R. Boschken treats a complex Class III case with segmented clear aligners, elastics, high-frequency vibration and virtual visits.
by Dr. David R. Boschken
Dr. David R. Boschken treats a complex Class III case with segmented clear aligners, elastics, high-frequency vibration and virtual visits.
Office Visit: Dr. Jessica Cohen This Townie won a 2021 American Dental Association Design Innovation Award for the orthodontic practice she opened on a historical corner in Highland Park, Illinois. In this month’s cover story, we tour the practice, discover what she learned by studying beauty pageant queens during her orthodontic residency, and how she applies what she learned in business classes to practice ownership.
by Sam Mittelsteadt, editor & creative director
This Townie won a 2021 American Dental Association Design Innovation Award for the orthodontic practice she opened on a historical corner in Highland Park, Illinois. In this month’s cover story, we tour the practice, discover what she learned by studying beauty pageant queens during her orthodontic residency, and how she applies what she learned in business classes to practice ownership.
Running With the Right Clicks Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search
engine optimization. These tips will help your website be a top performer.
by Casey Bull
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will help your website be a top performer.
3 Ways to Grow Your Practice Scheduling Institute founder Jay Geier shares three ways that orthodonti practice owners and their teams can help make sure their businesses continue to grow and get referrals.
by Jay Geier
Scheduling Institute founder Jay Geier shares three ways that orthodonti practice owners and their teams can help make sure their businesses continue to grow and get referrals.
Townie Choice Awards Product Showcase Preview Be sure to consider the products and services profiled in this special section when you vote in Orthotown's 2022 Townie Choice Awards!
Be sure to consider the products and services profiled in this special section when you vote in Orthotown's 2022 Townie Choice Awards!
Columns
A Voice in the Arena: A Warm Home Dr. Chad Foster, Orthotown’s editorial director, discusses the importance and effects of having an orthodontic practice where doctors and team members feel free to be their authentic selves.
by Dr. Chad Foster
Dr. Chad Foster, Orthotown’s editorial director, discusses the importance and effects of having an orthodontic practice where doctors and team members feel free to be their authentic selves.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
Townie Poll: Marketing With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on marketing.
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on marketing.
Message Boards
Class II Div I Starting To Grow but Not Enough Teeth A Townie shares a story of an 11-year-old patient who is years away from fully erupted adult dentition, but her parents still push for treatment.
A Townie shares a story of an 11-year-old patient who is years away from fully erupted adult dentition, but her parents still push for treatment.
Conventional or Aligners A case sparks an interesting conversation centered around this question: Are older patients more or less compliant with aligner therapy than younger patients?
A case sparks an interesting conversation centered around this question: Are older patients more or less compliant with aligner therapy than younger patients?

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