Orthotown Magazine - December 2022

Articles
Office Visit: Dr. Brice Gilliam This Nashville Townie is redefining what it means to have a side gig. In this month’s Office Visit, we learn how Dr. Brice Gilliam juggles practice ownership, associateship and being a television star; which construction and renovation tips he has for doctors; why direct-to-consumer orthodontics can be a good thing; and more.
by Kyle Patton, associate editor
This Nashville Townie is redefining what it means to have a side gig. In this month’s Office Visit, we learn how Dr. Brice Gilliam juggles practice ownership, associateship and being a television star; which construction and renovation tips he has for doctors; why direct-to-consumer orthodontics can be a good thing; and more.
It’s Goal Season! The end of the year is when orthodontic practices ought to be thinking about their goals for 2023 and determining the most impactful strategies and tactics to reach
them. Discover how practices can use data to guide their decision-making, including how to use higher-view perspectives to examine practice growth.
by Suzanne Wilson
The end of the year is when orthodontic practices ought to be thinking about their goals for 2023 and determining the most impactful strategies and tactics to reach them. Discover how practices can use data to guide their decision-making, including how to use higher-view perspectives to examine practice growth.
Moneyball Marketing Casey Bull, director of global content and community for The Invisible Orthodontist, discusses orthodontic marketing trend that are likely to carry through 2023—and possibly even longer.
by Casey Bull
Casey Bull, director of global content and community for The Invisible Orthodontist, discusses orthodontic marketing trend that are likely to carry through 2023—and possibly even longer.
A Goal Without a Plan Is Just a Wish You’ve probably heard the aphorism “a goal without a plan is just a wish,” but not many people know how to set goals and plan the actions that help achieve them. Scheduling Institute founder and CEO Jay Geier sets out the steps to take to determine your goals, then create detailed action plans that allow you to achieve them.
by Jay Geier
You’ve probably heard the aphorism “a goal without a plan is just a wish,” but not many people know how to set goals and plan the actions that help achieve them. Scheduling Institute founder and CEO Jay Geier sets out the steps to take to determine your goals, then create detailed action plans that allow you to achieve them.
Columns
A Voice in the Arena: Bite Ramps, Part 1: Class 2 Bite Ramps Orthotown Editorial Director Dr. Chad Foster discusses how strategically positioning and shaping bite turbos has been a huge game-changer in clinical efficiency at his practice.
by Dr. Chad Foster
Orthotown Editorial Director Dr. Chad Foster discusses how strategically positioning and shaping bite turbos has been a huge game-changer in clinical efficiency at his practice.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Townie Poll: Digital Imaging With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on digital imaging.
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on digital imaging.
Message Boards
Leveling Curve of Spee on Continuous AW Without Proclining Incisors Townies debate whether a particular treatment approach could be possible
Townies debate whether a particular treatment approach could be possible
Ectopic U3s Buccal to 2s in Mixed Dentition Townies debate which teeth might need to be extracted for this case
Townies debate which teeth might need to be extracted for this case
One F/T Employee Per $200,000 Collections? The more things change, the more they stay the same … and relevant. More than a decade ago, Townies were having
trouble figuring out how many employees their practice needed—and having even more trouble fi nding good ones
The more things change, the more they stay the same … and relevant. More than a decade ago, Townies were having trouble figuring out how many employees their practice needed—and having even more trouble fi nding good ones

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Phone: +1-480-445-9710
Email: sally@farranmedia.com
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