Orthotown Magazine - January/February 2025

Articles
Office Visit: Dr. Brian Asbury This year’s Townie Choice Award cover profile winner transformed his San Diego practice with a hands-on renovation and a focus on simplicity. In this exclusive
Q&A, he shares his expertise in airway and early expansion cases and how he uses CBCT technology to achieve lifechanging results for young patients.
This year’s Townie Choice Award cover profile winner transformed his San Diego practice with a hands-on renovation and a focus on simplicity. In this exclusive Q&A, he shares his expertise in airway and early expansion cases and how he uses CBCT technology to achieve lifechanging results for young patients.
‘Short-Face’ Patients—Part 3 Orthotown Editorial Director Dr. Chad Foster continues his four-part series on treatment considerations for patients whose faces have short lower thirds.
by Dr. Chad Foster
Orthotown Editorial Director Dr. Chad Foster continues his four-part series on treatment considerations for patients whose faces have short lower thirds.
Passion in Practice Diana Weaver highlights three key skills every treatment coordinator needs for sales success: empathy, drive and relatability. Practice owners can identify the right fit by prioritizing these traits and ensuring that coordinators apply them through training, clear expectations and regular feedback.
by Diana Weaver
Diana Weaver highlights three key skills every treatment coordinator needs for sales success: empathy, drive and relatability. Practice owners can identify the right fit by prioritizing these traits and ensuring that coordinators apply them through training, clear expectations and regular feedback.
Market Like a Shark Dr. Nick Riccio writes about how everyone in your practice is a marketer. Learn how to tackle your real competition—client indifference—by understanding what prospects want, speaking their language and using marketing solutions with impact.
by Dr. Nick Riccio
Dr. Nick Riccio writes about how everyone in your practice is a marketer. Learn how to tackle your real competition—client indifference—by understanding what prospects want, speaking their language and using marketing solutions with impact.
The 2024 Ortho Townie Choice Awards The votes are in—the ballots are counted! See which products, services and equipment won the top spots for 2024.
The votes are in—the ballots are counted! See which products, services and equipment won the top spots for 2024.
Columns
Orthodontists Who Share Orthodontics Editorial Director Dr. Chad Foster celebrates the strength in vulnerability and the impact of
shared knowledge in orthodontics.
by Dr. Chad Foster
Editorial Director Dr. Chad Foster celebrates the strength in vulnerability and the impact of shared knowledge in orthodontics.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Message Boards
Labial Impactions Townies explore the debate surrounding labial versus palatal canine impactions.
Townies explore the debate surrounding labial versus palatal canine impactions.
Extraction U4s or U6s Townies discuss treatment options for a Class II skeletal case.
Townies discuss treatment options for a Class II skeletal case.
Partner Content
Product Profile: Gaidge Your trusted business partner in orthodontics, offering a full suite of solutions
Your trusted business partner in orthodontics, offering a full suite of solutions

Sponsors
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