uLab Systems Announces Promotion of Three Executive Leaders

Posted: April 23, 2026
Edited by Orthotown staff

Memphis, Tenn.—uLab Systems has promoted three leaders into expanded roles to support continued growth and strengthen its commercial organization.

Johanna Beckmen has been named senior vice president of commercial strategy and operations. She will continue leading marketing initiatives, overseeing the uAssist treatment planning division and directing product strategy.

Rick Geracitano has been promoted to vice president of sales, where he will lead the sales organization with a focus on customer relationships, loyalty programs and account growth.

Joel Siegel has been named vice president of business development and strategic partnerships. He will focus on expanding training and support teams and developing partnerships with dental and orthodontic organizations.

According to the company, the leadership changes are intended to support operational scale, customer development and strategic growth.

More information is available at ulabsystems.com.
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