3M Unitek Launches New Practice Marketing Resource Center

Posted: December 31, 2008
3M Unitek Launches New Practice Marketing Resource Center

- Orthodontists now have access to customizable practice marketing materials to promote and differentiate their practice -

Monrovia, Calif. - December 30, 2008 - 3M Unitek has launched a Practice Marketing Resource Center on http://www.3MUnitek.com where orthodontists can conveniently view, select and download customizable marketing materials such as ads, brochures, direct mail pieces and posters.
Designed for orthodontists who offer 3M Self-Ligating Braces, the online resource center offers a variety of professionally designed communication tools that include information about innovative 3M Unitek self-ligating products. When customized with information about the orthodontist’s practice, these items are ready to be printed and distributed, saving the practice the time and expense of having marketing materials designed and created separately. 

The Practice Marketing Resource Center is easy to use and navigate. There are step-by-step instructions readily available on the web site to help first time visitors learn how to use the new service. The master art files are available to 3M Unitek self-ligating braces customers at no charge, with each orthodontist using his or her own selected printer or artist to do the customization.  In addition, the materials on the site will be available in other languages, such as Spanish and French, for orthodontists who serve demographically diverse areas.  

Integral to the materials on the site is the story of The 3M Braces Advantage. This concept symbolizes the innovative advances and benefits for the patient of 3M Self-Ligating Braces, including the potential for faster treatment times, fewer and faster appointments, no more elastic bands and the ability to easily keep the braces clean. It also says that these braces are from 3M, a brand that people around the world know and trust.
 
The opportunities provided by The Practice Marketing Resource Center are limitless, as each orthodontist can create a unique marketing program based on how they customize the materials provided. 
 
About 3M Unitek – Makers of 3M Self-Ligating Braces
3M Self-Ligating Braces are one of the latest innovations from 3M Unitek, meeting the challenge to develop a bracket with the optimum combination of aesthetics and treatment efficiency. Since its founding in 1948, 3M Unitek has been committed to orthodontics, introducing industry milestone products such as the first stainless steel brackets, adhesive pre-coated brackets, color changing bonding adhesive and true self-ligating brackets.  For more information about 3M Self-Ligating Braces, visit http://www.3MBraces.com
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