Townie® Poll

Technology

Poll conducted from 10/15/2012 To 11/15/2012

How important is technology in differentiating your practice from your competition?
45 total votes
36%
Very important
58%
Somewhat important
7%
Not very important
What is the number one criteria for implementing new technology in your office?
40 total votes
10%
Marketing differentiation
65%
Treatment efficiency
13%
Patient comfort
10%
Additional treatment options
3%
Treatment speed
0%
It's cool; I like gadgets and technology
What are the biggest obstacles you see in implementing new technology in your orthodontic practice?
40 total votes
35%
Cost: overhead on going
35%
Cost: initial capital expense
18%
Training staff to use new technology
13%
Ever-changing technology (new today, outdated tomorrow)
When new technology causes treatment to become more expensive you are most likely to:
39 total votes
21%
Eat the cost and reduce profitability
31%
Pass the cost on to the patient and increase fees to pay for faster, more comfortable and more efficient treatment
49%
Reduce profitability a little and increase patient fees
What's the number one thing on your upcoming technology purchasing lists:
37 total votes
8%
CBCT
14%
Laser
8%
Non -D digital X-ray
22%
Computer hardware
19%
Computer software
3%
Bracket system
27%
3D Model/patient scanner

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