Townie^® Poll

Marketing

Poll conducted from 10/29/2018 To 11/30/2018

Do you have a marketing budget?	177 total votes

53%
Yes

47%
No


What do you find to be the most effective form of external marketing?	55 total votes

5%
Direct mail

0%
Billboards

36%
Social media /online ads

15%
Sponsorships

44%
Referral programs with GPs


Do you have a dedicated marketing employee?	55 total votes

36%
Yes

64%
No


Where are you most likely to turn to for marketing expertise?	56 total votes

50%
Do my own research

18%
A colleague / message boards

16%
Consultant

16%
Pay for a third party to market the practice


Have you increased or decreased your marketing to general dentists?	53 total votes

40%
Increased

60%
Decreased


Have you ever paid for SEO?	55 total votes

55%
Yes

45%
No


What percentage of your new patients come from referrals of current/past patients?	54 total votes

17%
Less than 25 percent

50%
25-50 percent

33%
More than 50 percent


Has the rise of social media made it easier to market your practice?	55 total votes

56%
Yes

44%
No


True or false: Word of mouth is still the best kind of marketing a practice can hope for.	55 total votes

98%
True

2%
False


Would you be interested in marketing-related CE courses?	55 total votes

85%
Yes

15%
No

Orthotown Magazine

June 2019

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Townie® Poll

Marketing

Do you have a marketing budget?

What do you find to be the most effective form of external marketing?

Do you have a dedicated marketing employee?

Where are you most likely to turn to for marketing expertise?

Have you increased or decreased your marketing to general dentists?

Have you ever paid for SEO?

What percentage of your new patients come from referrals of current/past patients?

Has the rise of social media made it easier to market your practice?

True or false: Word of mouth is still the best kind of marketing a practice can hope for.

Would you be interested in marketing-related CE courses?

June 2019

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