Townie^® Poll

Marketing

Poll conducted from 10/29/2018 To 11/30/2018

Do you have a marketing budget?	167 total votes

54%
Yes

46%
No


What do you find to be the most effective form of external marketing?	49 total votes

4%
Direct mail

0%
Billboards

35%
Social media /online ads

16%
Sponsorships

45%
Referral programs with GPs


Do you have a dedicated marketing employee?	49 total votes

37%
Yes

63%
No


Where are you most likely to turn to for marketing expertise?	48 total votes

48%
Do my own research

17%
A colleague / message boards

19%
Consultant

17%
Pay for a third party to market the practice


Have you increased or decreased your marketing to general dentists?	48 total votes

38%
Increased

63%
Decreased


Have you ever paid for SEO?	49 total votes

55%
Yes

45%
No


What percentage of your new patients come from referrals of current/past patients?	48 total votes

19%
Less than 25 percent

52%
25-50 percent

29%
More than 50 percent


Has the rise of social media made it easier to market your practice?	49 total votes

57%
Yes

43%
No


True or false: Word of mouth is still the best kind of marketing a practice can hope for.	49 total votes

98%
True

2%
False


Would you be interested in marketing-related CE courses?	49 total votes

86%
Yes

14%
No

Orthotown Magazine

November 2018

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Townie® Poll

Marketing

Do you have a marketing budget?

What do you find to be the most effective form of external marketing?

Do you have a dedicated marketing employee?

Where are you most likely to turn to for marketing expertise?

Have you increased or decreased your marketing to general dentists?

Have you ever paid for SEO?

What percentage of your new patients come from referrals of current/past patients?

Has the rise of social media made it easier to market your practice?

True or false: Word of mouth is still the best kind of marketing a practice can hope for.

Would you be interested in marketing-related CE courses?

November 2018

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