According to “Dr. Wo” Wm. Randol Womack, DDS, Editorial Director, Orthotown Magazine

 
Welcome to 2011!
by Wm. Randol Womack, DDS, Board Certified Orthodontist
Editorial Director, Orthotown Magazine

In my January 2009 column titled, "2009 – The Year of Digital Conversion," I offered a "snapshot" of focus for the second year of Orthotown Magazine. Well, this January is the beginning of the fourth year (third full year) of the magazine and I am not only satisfied, but also amazed. I dubbed 2009 the "Year of Digital Conversion" and, not surprisingly, that conversion continued through 2010 and is racing toward 2011 at warp speed. Do you have an iPad yet?

In 2010 we published the latest information on lasers, cone beam computed tomography (CBCT), temporary anchorage devices (TADs), invisible treatment including lingual braces, risk management and liability, Internet marketing, social media, third-party cone-beam software, practice management and even education, just to mention a few.

Our list of esteemed article contributors expanded to include many who are the most informed about the "cutting edge" topics of interest to our readers. Perhaps this is why our 2010 Orthotown.com survey indicated that 91.7 percent of respondents actually read Orthotown Magazine. So what's on the agenda for 2011?

Our editorial focus will continue to include the topics that occupy the leading spots on the "interest" scale. If it is not valuable and interesting, it won't be included in the magazine. Marketing and social media will receive attention, as well as continuing interest and issues surrounding CBCT and the various expanding technologies of the orthodontic profession.

The economy continues to have a great influence on our practices and with the recent turn of events in the 2010 election, I will dare to say we can see a light at the end of the tunnel. (Though I hope the light is a sign of economic improvement and not an approaching train!) These past two years have certainly changed the structure of many practices and these changes might persist as the management strategy going forward.

One topic that needs more clarification is the issue of "informed consent." Orthotown Magazine will be looking into the changes and recommendations surrounding this very important aspect of our daily practice.

I am looking forward to the AAO meeting in May in Chicago. The advance program shows another series of very informative presentations with excellent speakers and I expect the exhibit area to be jam-packed with not only the latest in technology, but also more live speakers than ever before. I think I would be inclined to spend the entire meeting in the exhibit area if I could get CE credit for the live presentations. I extend a sincere invitation for each of you to visit us at our Orthotown booth this year.

My wish for the New Year is health and prosperity to all! We are truly fortunate to be in this exceptionally blessed profession.
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