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Contributors by Sam Mittelsteadt

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by Sam Mittelsteadt

Kelly Lawson “Almost everyone is uncomfortable in front of a camera at first,” says Kelly Lawson, who photographed Dr. Christos Papadopoulos for this month’s Office Visit. “Much like Will Farrell in Talladega Nights, we become acutely aware of our hands and somehow forget how to place them naturally once the camera is out. Usually, I ask subjects to do ‘micro moves’—a tilt of the head, a lift of the chin, a hand near the face— which encourages them to think more about their next move and less about the fact there’s a camera elephant in the room.”  

Paul Edwards “HR is so much more than creating policy and following laws,” says Paul Edwards (“Seek Out the Sequencers”), the CEO and cofounder of on-demand human resources advisor CEDR Solutions. “Many employers don’t realize that the path to a better future—both professionally and as an employer—is created with a team of fellow professionals who are your most important assets. If you’re going to be an effective long-term leader, firing people is not the part of HR that inspires. There is so much more!”
Kyle Fagala “Every lead from your website is worth potentially thousands of dollars, and most of us don’t have systems for tracking these leads or ensuring they’re scheduled in our practices,” says Dr. Kyle Fagala, an orthodontist and the co-founder of digital marketing agency Neon Canvas. “Most orthodontists are losing thousands and thousands of dollars in potential production by leaving this hole in their digital marketing bucket, so we usually start by creating a clear call to action with an attached tracking protocol for these leads.” Fagala’s article, “Site Specifics.”


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September 2025
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