Orthotown Magazine - March 2011

Articles
Donald E. Machen, DMD, MSD, MD, JD, MBA, CFA
Dr. Donald E. Machen discusses sustainable comptetitive advantage and how the orthodontist can create a plan to regain the warm and easy, quality practice with more smiling and less worrying.
Drs. Wm. Randol Womack and Reed Day
Drs. Wm. Randol Womack and Reed Day present a case in which fixed appliances and orthognathic surgery produced a better occlusion, more pleasing soft tissue changes and enhanced airway function in a 48-year-old male patient.
Chelsea Patten, Staff Writer, Orthotown Magazine
This month, Orthotown Magazine speaks with Dr. Robert E. Ford from Marion County, Florida. In this article Dr. Ford talks about his days spent in the office, competition in today’s economy and the creative ways he’s found to stay ahead of the curve.
Jeffrey Behan
Jeffery Behan explores five principles that can help transform a practice into a customer-focused organization and help secure a position as a recommended practice among patients.
Jay M. Geier
Jay M. Geier presents what the orthodontist should be focused on when developing a marketing plan.
American Orthodontics
Forestadent
Ortho Technology
Reliance Orthodontics
In This Issue
Wm. Randol Womack, DDS, Editorial Director, Orthotown Magazine
A Late New Year’s Resolution
Robert Waugh, MS, DMD
On Commitment and Competency
Message Boards
Some orthodontists like to see patients every eight to 10 weeks, others like to schedule recalls more often. What is your take on the matter?
Townie Clinicals
With possible tongue thrust and TMJ, this 14-year-old needs treatment. But what to treat now and what to wait to treat is a puzzling question.
With limited options for this complicated case, Townies weigh in on how they would go about treatment of a female patient opposed to jaw surgery.

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