Orthotown Magazine - September 2011

Articles
Chelsea Patten, staff writer, Orthotown Magazine
Meet the New Patient Specialists
Ali Husayni and Lorrie Delk Walker
Ali Husayni and Lorrie Delk Walker present reasons for orthodontists to consider SEO over other online advertising formats.
Diana P. Friedman, MA, MBA and Michelle Eggers
Diana P. Friedman and Michelle Eggers discuss why joining the mobile movement and implementing a mobile marketing strategy is crucial.
Mark Perelmuter, DMD, MS, Bradley Goldberg, DMD and Dee Holloman
Drs. Mark Perelmuter, Bradley Goldberg and Dee Holloman present a technique which solves the problems clinicians encounter when placing resin attachments on the teeth during Invisalign treatment.
Wm. Randol Womack, DDS, Board Certified Orthodontist, Editorial Director, Orthotown Magazine
Orthotown Magazine talks with the developers of ConebeamInfo.com, a site created to raise awareness about the benefits and risks of CBCT use.
Dr. Ed Lin
Dr. Ed Lin discusses the risks and benefits associated with CBCT and reviews the guidelines set up in his practice to minimize the risk and maximize the benefits.
Sean Carlson, DMD, MS; John Graham, DDS, MD; William E. Harrell Jr., DMD; Edward Y. Lin, DDS, MS; Aa
Do the benefits truly outweigh the risks?
Juan-Carlos Quintero, DMD, MS
Explore how one scan changed the life of one of Dr. Juan-Carlos Quintero’s “most special” patients.
In This Issue
Wm. Randol Womack, DDS, Board Certified Orthodontist, Editorial Director, Orthotown Magazine
That Time of Year
Smiles Change Lives
Dr. Ron Roncone
Short Order Cook or a Michelin Star Chef
Message Boards
How do you determine whether to charge or not?
Supplement
An Orthotown Magazine Educational Supplement
Townie Clinicals
Help a fellow Townie out with this yet-to-be-finished case.
This orthodontist needs a 3D scan to continue, but is not sure the timing is right.
Ortho recommends future extractions – definitely all Cs, but what about LR D and E? Any opinions?

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