Orthotown Magazine - November 2012

Articles
by Benjamin Lund, Editor, Orthotown Magazine
by Jeffrey Behan
Jeff Behan explains that we live in a world where the consumer is in charge and every person you interact with has the power to build or tear down your brand – and that’s why it’s more important than ever to proactively manage your online reputation.
by Donald E. Machen, DMD, MSD, MD, JD, MBA, CFA
Dr. Donald Machen explains why the affluent might be at increased risk for being sued. He encourages readers to keep their insurance policies up-to-date and be proactive about preventing problems.
by Chelsea Knorr, Associate Editor, Orthotown Magazine
Orthotown Magazine interviews Dr. Clark Colville about his practice in Seguin, Texas.
by Boris Kurbanov
Have irrelevant content and boring photos? Boris Kurbanov says these are just two of the mistakes many practices make when designing their Web sites. In this article, read what to include on a site.
by Benjamin Lund, Editor, Orthotown Magazine
Temporary Anchorage Devices (TADs) have revolutionized orthodontics. Orthotown Magazine gets input from several of the orthodontic profession’s top TAD providers in order to help you find the best fit for your practice.
In This Issue
by Alan A. Curtis, DDS, MS, Editorial Director, Orthotown Magazine
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