Orthotown Magazine - March 2018

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Articles
The New SEO Discover the new rules of SEO for practice websites, and how practice owners should be incorporating them to help their businesses stand out in search results.
by Lauren Glass
Discover the new rules of SEO for practice websites, and how practice owners should be incorporating them to help their businesses stand out in search results.
A Method for Evaluating Efficiency Drs. David Paquette, Scott Frey and James “Jep” Paschal tallied and compared patient treatments using self-ligating brackets—duration of treatments, number of broken brackets, detailing appointments and more. The authors share their results and discuss how any orthodontist could use similar metrics to make their own decisions about product or procedure changes.
by Dr. David Paquette with Drs. Scott Frey and James Paschal
Drs. David Paquette, Scott Frey and James “Jep” Paschal tallied and compared patient treatments using self-ligating brackets—duration of treatments, number of broken brackets, detailing appointments and more. The authors share their results and discuss how any orthodontist could use similar metrics to make their own decisions about product or procedure changes.
The 4 C’s of Team Building Practice management expert Bonnie Pugh shares how the four C’s of team building—clarify, calculate, communicate and coach—will keep your staff engaged and lead to a successful practice.
by Bonnie Pugh
Practice management expert Bonnie Pugh shares how the four C’s of team building—clarify, calculate, communicate and coach—will keep your staff engaged and lead to a successful practice.
Reduce Taxes and Boost Your Retirement Fund? Paul Danziger, president of Freedom Financial Advisors of Maryland, discusses how a cash balance plan could boost annual retirement contributions and reduce taxes.
by Paul Danziger
Paul Danziger, president of Freedom Financial Advisors of Maryland, discusses how a cash balance plan could boost annual retirement contributions and reduce taxes.
Message Boards
Adult with Impacted Canines A Townie shares a complex case that requires many steps to correct.
A Townie shares a complex case that requires many steps to correct.
Punt This Perio One member asks his fellow Townies:  At what point can orthodontists no longer be of service?
One member asks his fellow Townies: At what point can orthodontists no longer be of service?
Another Case for UCLA98 Watch this Townie’s complex patient  case progress over two years.
Watch this Townie’s complex patient case progress over two years.
In This Issue
Orthotown.com Highlights Take a look at some of the most-discussed cases and topics that you can find on our website.
Take a look at some of the most-discussed cases and topics that you can find on our website.
Embrace Progress: Trending Topics Orthotown Editorial Director Dr. Dan Grob took to the message boards these last few months to see what was on Townies’ minds  and take the pulse of the industry.
by Dr. Daniel Grob
Orthotown Editorial Director Dr. Dan Grob took to the message boards these last few months to see what was on Townies’ minds and take the pulse of the industry.
Industry News Take a look at some of the latest happenings in the dental industry.
Take a look at some of the latest happenings in the dental industry.
New Products Take a look at some of the newest products hitting the market.
Take a look at some of the newest products hitting the market.
POLL With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.

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