Orthotown Magazine - April 2021

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Articles
Office Visit: Dr. Trevor Nichols We visit the Mesa, Arizona, practice where this Townie works with his longtime mentor, Dr. Stuart Frost, and learn how he uses social media to market his practice and how his commitment to his family allows him to relate to patients and their families.
by Arselia Gales, assistant editor
We visit the Mesa, Arizona, practice where this Townie works with his longtime mentor, Dr. Stuart Frost, and learn how he uses social media to market his practice and how his commitment to his family allows him to relate to patients and their families.
Soft-Tissue Contouring Drs. Trevor Nichols and Stuart Frost explain the steps behind laser gingivectomy, a procedure they offer to many patients at the end of treatment to perfect their smiles.
by Drs. Trevor Nichols and Stuart Frost
Drs. Trevor Nichols and Stuart Frost explain the steps behind laser gingivectomy, a procedure they offer to many patients at the end of treatment to perfect their smiles.
Overhauling the ‘Corrective Action Plan’ Paul Edwards, CEO and founder of CEDR HR Solutions, explains how orthodontists can use a model known as progressive corrective coaching to improve team
performance and protect their practice.
by Paul Edwards
Paul Edwards, CEO and founder of CEDR HR Solutions, explains how orthodontists can use a model known as progressive corrective coaching to improve team performance and protect their practice.
A Welcome Site: Orthodontic Marketing Nearly half of Earth’s population uses social media, but orthodontists can’t neglect their website content and rely solely on on social channels. Phil Horton of Sesame
Communications explains how websites and social media networks, when used together, paint the most accurate picture of a practice.
by Phil Horton
Nearly half of Earth’s population uses social media, but orthodontists can’t neglect their website content and rely solely on on social channels. Phil Horton of Sesame Communications explains how websites and social media networks, when used together, paint the most accurate picture of a practice.
Just Rewards: Dental Team Management It’s not always about the money—but you also can’t be a cheapskate and keep the caliber of talent you need to deliver a great patient experience and grow your practice. Jay Geier of the Scheduling Institute shares how to manage your largest line item in ways that are good for the business and beneficial to the employees.
by Jay Geier
It’s not always about the money—but you also can’t be a cheapskate and keep the caliber of talent you need to deliver a great patient experience and grow your practice. Jay Geier of the Scheduling Institute shares how to manage your largest line item in ways that are good for the business and beneficial to the employees.
Columns
A Voice in the Arena: New Beginnings, New Opportunities In his first column as Orthotown’s new editorial director, Dr. Chad Foster discusses his goals for the publication and online community. As he explains, there’s lots of work to be done!
by Dr. Chad Foster
In his first column as Orthotown’s new editorial director, Dr. Chad Foster discusses his goals for the publication and online community. As he explains, there’s lots of work to be done!
Departments
Industry News Take a look at some of the latest happenings in the ortho industry.
Take a look at some of the latest happenings in the ortho industry.
New Products Take a look at some of the newest products hitting the orthodontic market
Take a look at some of the newest products hitting the orthodontic market
Poll: Finance With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Finance.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Finance.
Product Profile: Scheduling Institute Gold Membership With Virtual 5-Star Telephone Training
Gold Membership With Virtual 5-Star Telephone Training
Message Boards
What’s the Most You Would Go in Debt for an Orthodontic Certificate in 2020? Townies discuss the rising amount of debt facing new grads and if pursuing an orthodontic career is truly worth it.
Townies discuss the rising amount of debt facing new grads and if pursuing an orthodontic career is truly worth it.
Patient With Implant Who Hates Her Smile A patient with a high smile line and a tricky bit of implant history has this Townie stumped.
A patient with a high smile line and a tricky bit of implant history has this Townie stumped.
Broken Bracket Emergencies Townies share how their teams help set expectations for patients with broken brackets.
Townies share how their teams help set expectations for patients with broken brackets.
Extras
Minimum Touch Orthodontics Henry Schein Orthodontics appliances expand the number of virtual visits and minimize physical
touchpoints for greatly improved safety and efficiency
Henry Schein Orthodontics appliances expand the number of virtual visits and minimize physical touchpoints for greatly improved safety and efficiency

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