Orthotown Magazine - March 2022

Articles
Outside-the-Box Smile Design Dr. Mike DePascale shares a case study that challenged him early in his professional tenure—a patient with a narrow maxilla, irregular mandibular arch, severe crowding and overjet, lip incompetence and several other issues who was unwilling to pursue surgical treatment. As DePascale explains, the final result wasn’t orthodontic perfection but was life-changing nonetheless.
by Dr. Mike DePascale
Dr. Mike DePascale shares a case study that challenged him early in his professional tenure—a patient with a narrow maxilla, irregular mandibular arch, severe crowding and overjet, lip incompetence and several other issues who was unwilling to pursue surgical treatment. As DePascale explains, the final result wasn’t orthodontic perfection but was life-changing nonetheless.
Better By Design Orthodontic practice design expert Joseph Ross discusses the most common mistakes orthodontists make while planning out their “dream offices,” and how to rectify them while things are still in the planning stages.
by Joseph Ross
Orthodontic practice design expert Joseph Ross discusses the most common mistakes orthodontists make while planning out their “dream offices,” and how to rectify them while things are still in the planning stages.
Reviews and Raises Today’s competitive job market has left many practices short-staffed as candidates decamp for higher-paying positions in other fields. As practice management advisor Sandie Baillargeon explains, it may be time for orthodontists to reconsider how they approach salary increases.
by Sandie Baillargeon
Today’s competitive job market has left many practices short-staffed as candidates decamp for higher-paying positions in other fields. As practice management advisor Sandie Baillargeon explains, it may be time for orthodontists to reconsider how they approach salary increases.
A Team Wins Playing 1-On-1 Dr. Tim Goodheart discusses the importance of scheduling one-on-one meetings with staffers, and several benefits that should result from scheduling and using these meetings effectively.
by Dr. Tim Goodheart
Dr. Tim Goodheart discusses the importance of scheduling one-on-one meetings with staffers, and several benefits that should result from scheduling and using these meetings effectively.
Paid, In Full Practice management expert Casey Bull recaps the pros and cons of paid search, paid social and display advertising, and how orthodontists can properly harness each type to help their practices grow.
by Casey Bull
Practice management expert Casey Bull recaps the pros and cons of paid search, paid social and display advertising, and how orthodontists can properly harness each type to help their practices grow.
Bring Out Their Best Most orthodontic practice compensation structures are 95% fixed and 5% incentive-based, but one that’s set up closer to 70/30 ensures that overhead increases only as the business does. As this article explains, effective incentives can motivate your team as long as they’re structured to ensure a win-win.
by Jay Geier
Most orthodontic practice compensation structures are 95% fixed and 5% incentive-based, but one that’s set up closer to 70/30 ensures that overhead increases only as the business does. As this article explains, effective incentives can motivate your team as long as they’re structured to ensure a win-win.
Columns
A Voice in the Arena: You’ve Already Won! Orthotown editorial director Dr. Chad Foster reflects on a conversation he read online and discusses why he believes it’s important to focus on things that you love to find more fulfillment.
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster reflects on a conversation he read online and discusses why he believes it’s important to focus on things that you love to find more fulfillment.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Poll: Treatment Planning With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on treatment planning.
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on treatment planning.
Product Profile: Sesame Communications Attract new patients to your practice
Attract new patients to your practice
Message Boards
Why Did This UL7 Never Drop Into Occlusion? Chances of Ankylosis? Townies trade theories and potential treatments for a rare #7 not dropping into place
Townies trade theories and potential treatments for a rare #7 not dropping into place
Inherited Case This Townie asks for some much-needed help on a case that has gone through at least two other orthodontists
This Townie asks for some much-needed help on a case that has gone through at least two other orthodontists
Challenging Case This Townie needs help on an inherited case that was unsuccessfully treated with Invisalign
This Townie needs help on an inherited case that was unsuccessfully treated with Invisalign

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