Orthotown Magazine - May 2023

Articles
Office Visit: Dr. Christopher Cetta Energized by the extra time and freedom generated by working as an associate, Dr. Christopher Cetta turned his efforts toward product invention, content creation
and putting extra emphasis on patient satisfaction. In our exclusive Q&A, the Florida Townie discusses bringing the idea of an orthodontic appliance to life, the “broad smile”
design trend and more.
by Kyle Patton, associate editor
Energized by the extra time and freedom generated by working as an associate, Dr. Christopher Cetta turned his efforts toward product invention, content creation and putting extra emphasis on patient satisfaction. In our exclusive Q&A, the Florida Townie discusses bringing the idea of an orthodontic appliance to life, the “broad smile” design trend and more.
Grow Your Practice With TikTok TikTok has become one of the world’s most popular platforms for online search, and Dr. Ashley Kisling, whose videos can get 1 million-plus of hits over their 90-day lifespan, shares five ways doctors can grow their practice via videos on the app.
by Dr. Ashley Kisling
TikTok has become one of the world’s most popular platforms for online search, and Dr. Ashley Kisling, whose videos can get 1 million-plus of hits over their 90-day lifespan, shares five ways doctors can grow their practice via videos on the app.
Technological Differences Dr. Bryan Lockhart discusses how doctors can use advances in the evolving digital landscape to amplify their orthodontic knowledge and skills, which can lead to consistently improved treatment results.
by Dr. Bryan Lockhart
Dr. Bryan Lockhart discusses how doctors can use advances in the evolving digital landscape to amplify their orthodontic knowledge and skills, which can lead to consistently improved treatment results.
Columns
A Voice in the Arena: When Your Feet Hit the Floor Orthotown Editorial Director Dr. Chad Foster discusses what he learned from his grandfather, a World War II patrol torpedo boat captain, about motivating and leading a team.
by Dr. Chad Foster
Orthotown Editorial Director Dr. Chad Foster discusses what he learned from his grandfather, a World War II patrol torpedo boat captain, about motivating and leading a team.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Poll: Practice Management Orthotown members weigh in on all things practice management, including software, office manuals and consultants.
Orthotown members weigh in on all things practice management, including software, office manuals and consultants.
Industry Insights: Ormco Driving the future of orthodontics, together
Driving the future of orthodontics, together
Message Boards
Will I Regret Starting This Case? Townies review a patient and contemplate if doing nothing is the right thing
Townies review a patient and contemplate if doing nothing is the right thing
Severe Class II/I in an Adolescent— Treatment Options One complex case turns into a lively debate featuring another like it
One complex case turns into a lively debate featuring another like it
Intraoral Scanners 2023— Costs, Reliability, Etc. A doc lists some of the scanner options on the market and Townies share their experiences
A doc lists some of the scanner options on the market and Townies share their experiences
Extras
Earned Placement: Platform for Success Dr. Bill Dischinger developed a new—and easier—way to practice by using DentalMonitoring.
Dr. Bill Dischinger developed a new—and easier—way to practice by using DentalMonitoring.

Sponsors
Townie® Poll
Have you experienced difficulty finding/retaining staff in 2023?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2023 Orthotown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450