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 are excellent clinicians who never received much training in the business side of running a practice. As a result, many reach a point where they sense things could be better but are not sure what to do about it. Bringing in an outside consultant can be transformative, but how do you know when it...  Read More
Categories: Marketing
I will never forget the first negative review our practice received. It felt personal. I read it a dozen times, drafted three angry responses I never sent, and spent the rest of the day distracted. Looking back, that single review taught me more about practice management than almost any CE course...  Read More
Categories: Marketing
Most orthodontic practices approach Google Maps the same way: collect reviews, keep the profile active, and assume that will be enough. It’s a reasonable strategy, but the data suggests it overlooks some of the factors that actually influence visibility. A study analyzing  — one of the most...  Read More
Categories: Marketing
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