According to “Dr. Wo” Wm. Randol Womack, DDS, Board Certified Orthodontist, Editorial Director, Orthotown Magazine

A Virtual Trade Show
by Wm. Randol Womack, DDS, Board Certified Orthodontist
Editorial Director, Orthotown Magazine

May is AAO month! I revel in the anticipation of all the new innovations that will spring forth in the exhibit area each year. There are always so many new gadgets and must-have products, as well as a plethora of available information to learn. I am sure this year will be just as exciting as the last. In fact, Orthotown will add to the excitement this year.

Trade shows have their pros and cons. On one hand, they are the epicenter for all the new and up-and-coming technology in the industry; on the other hand, they are usually crowded, involve travel and time off, and aren't necessarily conducive to staying in your pajamas.

Shortly after Orthotown started we had inquiries from our orthodontic manufacturers and service providers about getting access to the message boards. This was outside of Orthotown's business plan and permission was, and is, denied. However some of the staff at Orthotown have come up with a very creative way to serve our readers and our vendors. Very soon you will see a designated area of Orthotown.com where readers can access a Virtual Trade Show – comparable to the exhibit area of the AAO meeting – only for this one, it's socially acceptable to attend in your flannel PJs.

This area will have dedicated "spaces" for many of the major equipment, supply and service companies to provide our readers useful information through:
  • Product Demo Videos/Tutorials
  • Case Studies
  • Promotional Offers
  • Technical Guides
  • Trouble-shooting Guides
  • Latest Company/Product News
  • OT Message Board Posts
Information will be accessed by clicking on the companies' logos in the Virtual Trade Show section or at the bottom of applicable message boards on Orthotown.com. Stop by the Orthotown booth (1105) at the AAO exhibit to hear more about the Virtual Trade Show application. What a great addition for a busy clinician!
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